How to set up Google Analytics eCommerce Tracking with Tag Manager in Adobe Commerce

1. www.vihadigitalcommerce.com

2. About VDC Over 8+ years & 1800+ projects, VDC is a full service ECommerce Web Development & Online Marketing Agency that provides value added services at affordable rates to numerous small, medium & large size of businesses across the world. Deliver 24×7 uptime and responsive digital commerce solutions that allow businesses to offer remote access of their professional offerings VDC is an offshore web development & online marketing center with agile approach of development www.vihadigitalcommerce.com

3. How to set up Google Analytics eCommerce Tracking with Tag Manager in Adobe Commerce? ➔ Adobe Commerce, which is powered by Magento, comprises built-in reporting tools. Integrating Google Analytics with Adobe commerce will help you to make better data-driven decisions more efficiently. 1. Prerequisites for Google Analytics ➔ Universal Google Analytics Property ➔ Property Settings In Google Analytics ➔ Property View Settings In Google Analytics (Ecommerce Settings) ◆ Enable Ecommerce” Should Be Enabled. ◆ Turn On “Enable Enhanced Ecommerce Reporting” If Desired www.vihadigitalcommerce.com

4. 2. Configuring General eCommerce Tracking in Google Analytics in Magento 2 (Built-In, Simpler Method) DIRECT ACCESS TO UNIVERSAL ANALYTICS ○ Log in to your Magento 2 admin account. ○ Navigate to Stores->Configuration->Sales-> ○ Google API (Application Programming Interface) ○ Inside “Google Analytics,” make the following changes: ○ “Enable” to “Yes” ○ “Account Type” to “Universal Analytics” ○ “Account Number” to your property’s UA Tracking I ○ “Anonymize IP” and “Enable Content Experiments” are disabled by default and are rarely used. You should consult Magento’s documentation before enabling these options. ○ Click “Save Config” ○ To ensure that your changes are visible on the front end, go to System->Tools->Cache Management and clear your site cache www.vihadigitalcommerce.com

5. ACCESSING UNIVERSAL ANALYTICS THROUGH GOOGLE TAG MANAGER (GTM) ➔ Log in to your Magento 2 admin account. ➔ Navigate to Stores->Configuration->Sales->Google API. ➔ Inside “Google Analytics,” make the following changes: ➔ “Enable” to “Yes” ➔ “Account Type” to “Google Tag Manager” ➔ “Container ID” to your specific GTM container ID ➔ Click the “Save Configuration” button. ➔ Go to System->Tools->Cache Management and clear your site cache ➔ You can also take the help of Magento development company if you are not tech-savvy 3. How to Set Up Google Analytics Enhanced eCommerce Tracking in Magento 2 ➔ We recommend using Google Tag Manager, along with custom development or an extension, to ensure your Magento 2 store tracks enhanced eCommerce data. ➔ If you need assistance installing or configuring the extension, then you can take assistance from Adobe Commerce Developer www.vihadigitalcommerce.com

6. 4. Authenticating Your Analytics Connection There Are Several Ways To Validate Your Analytics Connection: ➔ ➔ Applying The Inspector Tools In Your Browser ○ Open A Browser And Navigate To Your Magento 2 Website ○ Inspect The Page And Look For Your Universal Analytics Property Id Or Your Gtm Container Id, Depending On Which Method You Used For Implementation ○ If You Find A Match, The Page Is Most Likely Operational ○ This Can Be Confirmed Further By Inspecting Your Google Analytics Dashboard And Ensuring That User Data Is Populating Correctly ➔ ➔ Applying The Google Tag Assistant Browser Extension ○ Install The Tag Assistant Browser Extension From Google (Chrome Required) ○ Turn On The Browser Extension ○ Launch Google Chrome And Navigate To Your Magento 2 Website ○ When You Click The Tag Assistant Extension Icon, A Report Of The Connections On The Page Will Be Displayed www.vihadigitalcommerce.com

7. 5. How to Set Up a Google Tag Manager Account 1. Download the linked file GTM M2 Config json.txt and follow these steps: ➔ Save the file as GTM M2 Config.json after opening it in an editor. ➔ GTM M2 Config.zip is the name of the archive created by zipping the file. 2. The zipped file will be uploaded to Google Tag Manager directly and will not need to be copied to your server. 3. To import a container, go to Admin > Container > Import Container. 4. Click New under Choose workspace. 5. Enter a title and a description, then hit the Save button. 6. To import the file, choose one of the following options: ➔ For a new container, the Overwrite option should be selected. ➔ If you are using an existing container, the Merge option should be selected. 7. To review the tags, triggers, and variables, click Preview. 8. To change the Google Analytics ID used in variables, do the following: ➔ Select Variables > User-Defined Variables from the drop-down menu. ➔ Select Google Analytics. The placeholder (UA-xxxxxx-x) should then be replaced with your own GA ID www.vihadigitalcommerce.com

8. 9. To add tags, triggers, and variables to the new container, follow Google’s instructions. If you have settings in another container that you want to use, you can move them to the new one 10. When you’re finished, click Confirm 11. To publish the new container, follow Google’s instructions Final Words: ➔ Now that you’ve learned how to configure Google Analytics UA with Tag Manager in Adobe Commerce, you can begin integrating it into your Magento store. ➔ ➔ If you are still confused and having problems integrating Tag Manager in Adobe Commerce, you can seek assistance from an Adobe Commerce SEO expert to resolve your issues. www.vihadigitalcommerce.com

9. Read the complete story follow the link below:- How to set up Google Analytics eCommerce Tracking with Tag Manager in Adobe Commerce? Read Blog: https://www.vihadigitalcommerce.com/blog/ www.vihadigitalcommerce.com

10. LET'S GET TOGETHER Start Discussion About Your eCommerce Development & Online Marketing Hassle-free One Stop Solutions, Hire Us! Website: www.vihadigitalcommerce.com Skype: bdo3.magentoguys Email: info@vihadigitalcommerce.com Call: +91 7096620202