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Pitch for Green Electrical Cars in China – Why and how ”Green Car Corp.” is the right partner within China for SEAT

Pitch for Green Electrical Cars in China – Why and how ”Green Car Corp.” is the right partner within China for SEAT . Where? - China can gain the most from the green vehicles. What? The product is electric and partly solar powered car. Team 1: Alexandra Bustros Stu Haigh Jin Ji

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Pitch for Green Electrical Cars in China – Why and how ”Green Car Corp.” is the right partner within China for SEAT

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  1. Pitch for Green Electrical Cars in China –Why and how ”Green Car Corp.” is the right partner within China for SEAT Where? - China can gain the most from the green vehicles What? The product is electric and partly solar powered car Team 1: Alexandra Bustros StuHaigh JinJi Christian S. Hein • Motivation • lack of natural resources and growing need for fuel and electricity • Policies • 2006: national energy intensity target of 20-percent improvement by 2010. •  2008, doubling taxes on large engine cars to 40%  • 2006: renewable energy law to encourage clean energy companies  • Market • China domestic EV market: $100 billion by 2030 • Culture • Electric scooters are norm • Product will be designed and manufactured in collaboration with chosen strategic partner (eg. SEAT) • Broader product range may consist of the following: • Adaptation of existing car to accommodate solar technology (egSEAT3 series - green) • New specialised solar powered car (SEAT Green) • Recharge facility – for home and service stations How? - Strategic alliance Opportunities? - In need of Green environment • Only cost recovery until production launch • “No Cure – No pay” payment structure, SEAT only pays if the car becomes a success. • Company been setup a subsidiary of SEAT, and there by as a full investment center. • Immense market potential • AIM- North China's Shanxi Province : • Linfen • Yangquan • Datong • And Beijing: which has been listed as the 28th out of 113 cities included in the black list of polluted countries. • Short roads in these cities can • benefit from this technology • Chinese population is already • used to the electrical concept Sources: McKinseyQuaterly, Goldman Sachs, Economist , Time Magazine

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