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Opening Sequence, Title . 1. population changes 2. how many products Americans buy each year B. How many products are made overseas 3. companies vs. countries Company makes x$year , which = y country’s GDP
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Opening Sequence, Title • 1. population changes • 2. how many products Americans buy each year • B. How many products are made overseas • 3. companies vs. countries • Company makes x$year, which = y country’s GDP • Short narrative about myself and my trips abroad (voiceover script already written) • B-roll, (montage of pictures, already have)
Act 1, Scene 1 • Disparity and the need for fair trade • Blair’s life, her room, her friends • Interviews (fair trade and corporate responsibility) (Dan, Ben) • disparity – cut to a shot of me, my search to understand global politics and economics and how they coincide, begin by trying to understand what fair trade is and why it is necessary. What I found really bothered me (voice-over with shots of poverty) • Show charts, and other images (people in poverty, news clips) • everything that I own was made overseas and it really made me think, am I a part of the problem? (clips of tags) • where are my clothing/shoes made and who was making them? • scene of me in my room looking in my closet, dresser • Use titles • sweater (cost, brand, country) etc • How much is that average worker paid? • Shot of my room, mix of stills and images • Shots of my friends, ask them do they know where your shirt was made? Shot of them looking at the label
Inciting Incident • Crisis • am I part of the problem? • Interviews with people on the street about fair trade, do you know where your clothing was made, etc. it’s not just me. • Interview about fair trade (Ben, Friday 10am) and corporate responsibility, this leads to act 2
Act 2, Scene 1 • I’m, changed, but how? • And this is how I am today.. • Picture with labels • Wearing, Toms Shoes, TTV jewelry, American Apparel etc. • I still buy stuff that looks nice, I still wear jewelry but something is different. Point out all three companies on myself, my first movement into this was toms shoes. (use titles to label my fair trade clothing)
Act 2, Scene 2 • Toms – good, bad (RED) • Back to that initial shot of myself • Zoom in on Toms shoes • Voice over of how toms shoes was started / mission statement • Fade to black • Show map of the world and a dashed line showing the travel from the United States to Thailand (google earth?) • Picture of me with kids without shoes in Thailand (have pictures) • Picture montage of kids (Mae Sot, Thailand) without any shoes, voice over of why I personally bought my first pair of Toms shoes after I saw the kids living on a trash dump without any shoes • Fade to black
Interview with Dr. Chong and his experiences in developing countries working with extremely poor families, especially the children. (have interview) • Shot of map and highlight wherever Dr. Chong is talking about • Fade to black • Shot of Toms shoes in a mainstream store (Nordstrom, Neimans) to show how accessible they are (have footage)
Bad - but then I saw the RED campaign and I wondered if this really is a good idea to use for profit companies for change, I saw some criticisms, show news stories about criticisms
Quick interviews with people on the street that are wearing Toms shoes (I’m sure I will see people on Park ave wearing Toms) • - why did you purchase these? • - Do you support any other socially responsible companies or just Toms? • - what do you think is the cause of the recent popularity of Toms shoes? • - Do you think that most people buy them because of its mission or because they are branded as stylish? • - Do you think that because of the fact that they are sold at places like Nordstrom and Neimans you are more likely to buy ethical products rather than actively seeking out fair trade stores? • Shots of Toms in stores (have footage) • - voice-over: comments on my concluding thoughts about Toms (praising thoughts)
Act 2, Scene 3 • TTV- Good, bad (Farmers market) • Cuts to a shot of the main character (myself, this will make the film more personal and make the audience feel connected to it through myself) • Zoom in on Jewelry (on myself) • Voice over of how Ten Thousand Villages was started • Cut to a picture of me in Morocco with skilled artisans. Their handicrafts are so amazing but they can’t make a living off of them. (have the picture) • mention how I volunteer at ttv (in order to help the artisans like the ones I met) (have b-roll of inside ttv) • Slow fade to shot of outside of Ten Thousand Villages store (already have footage) • Scene 4 • Slow fade to inside of the store (filmed already) • Interview with Lisa (Store Manager) as she discusses the importance of providing consistent payment to skilled artisans in developing countries in order to provide sustainability • Shot of map/ globe to highlight the countries that Lisa discusses • Cut to black screen
Shot of Farmer’s market • it made me question again because a lot of people come to ttv and then the farmers market and think that they are both good • In reality, farmers market isn’t good, they aren’t real farmers • but eat more produce is good, local • climax • I started shopping at farmers markets, but Its not farmers its capitalism, moment of crisis! Is there a way out? But then I found..
Act 3, Scene 1 • Eat More Produce – good. (Solution) • This is the way out, go local! In almost every city there is a way out. • Shot of outside of eat more produce, fade out • Fade in, Same initial shot of myself • Camera zooms in on the orange/coffee/banana in my hand • Pictures of me in Thailand cutting banana trees and working in the fields (have pictures) - voice over explaining that I have worked the fields I know how hard the work is and that these farmers deserve a fair pay • Fade to black • Slow fade to outside shot of Eat More Produce (getting footage Tuesday) • Interview with founder as he discusses the importance of buying local • Cut that with shots of people shopping inside the store • Maybe quick interviews with people shopping there asking them why they shop local / fair trade • Cut to black screen
Act 3, Scene 2, Call to action • denouement • this is what we can do, eat more produce was my resolution, this is possible, here are the things that you can do to change your life as well, its not that hard. • The first thing is to try to buy local look at local places here is a directory online, (ask creto, (ben!) show a clip of ben. Remember ben from earlier he owns creto that pays twice fair trade to coffee! Direct trade • Go to betterworldshopper. Org for a list that has sweatshops, here is a list of good places • If you are worried about buying fair trade all that you have to do is go to this website • If you love a brand and you are worried write them a letter, I really love your products but I want to make sure that you are fair
Shot of Dr. Chong • confirming that consumer pressure is a huge part of why fair trade and socially responsible companies have become so popular recently • Show animated graph off the rise in popularity over the years (already made for lab competency, it just needs to be tweaked) (But actually, I don’t know if my graphs look really nice even if they are tweaked) • Shot of Dr. Chong • What consumers (like us) can do in order to continue with the pressure and ensure that socially responsible companies and fair trade continue on their upward path. • This concluding scene is important because it shows the audience’s involvement and what they can do to help • Cut to shots of young people in community engagement activities • (have pictures and videos)
If you live in central florida like I do, here is a list of stores that sell fair trade food • If you think its hard to find.. let me show you • Show a map with dots
Start with that same shot of the main character (me) and voice over with a quick review of my outfit showing that everything that I have on has been purchased responsibly and not at unreasonable prices and that I still look incredibly good even though my clothes were bought responsibly. • Shot of map with every country that was discussed in the film highlighted • Show list of stores right here in wp where fair trade products can be purchased ? • End with montage of random people (most likely my friends) wearing something fair trade / socially responsible