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Campus Car Corral

Campus Car Corral. Max List Victoria Salazar Rick Taylor. Agenda. What is Campus Car Corral (CCC)? Our mission Our vision Social responsibility Target market Marketing Closing comments. What is CCC?. Alternative parking system at college campuses.

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Campus Car Corral

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  1. Campus Car Corral Max List Victoria Salazar Rick Taylor

  2. Agenda • What is Campus Car Corral (CCC)? • Our mission • Our vision • Social responsibility • Target market • Marketing • Closing comments

  3. What is CCC? • Alternative parking system at college campuses. • Parking management service partnered with LG. • Way for campuses to discontinue parking passes and cut parking enforcement. • Students swipe ID card through machine to enter and exit lots. • Amount of time spent in lot is recorded and a charge equal to the meter fee is charged directly to students college accounts.

  4. Our Mission We strive to continuously improve our customers ability to efficiently manage and maintain a technologically advanced parking system, while also creating a good relationship with the students who use our parking services.

  5. Our Vision Campus Car Corral intends to integrate a technologically advanced, yet simplified form of parking into colleges across the country through ideology focused on benefiting the society as a whole and providing excellent service.

  6. CCC Application • CCC has created a smartphone app for students convenience. • Tracks which parking lots are open/full. • Shows exactly how many spots are open in each lot. • Students will find value in this as they will never have to search for a spot again.

  7. Social Responsibility • Giving back to those who do business with us • Provide discounted prices to students who use I.D • Remain constantly available to colleges to provide parking management even after installation with initial setup • Focused on technological advancement and cutting down on paper products

  8. Target Market • Colleges and universities with large parking lots and facilities. • Institutions with busy parking lots. • Institutions that value technological advancement. • College students interested in simplicity.

  9. Marketing Strategy • Email • Telephone • Informational brochures • Flyers around campus • Social media • Use of LG brand for name recognition • No TV/radio

  10. Closing Comments • Business idea would not work. • Too many expenses/up front costs for colleges. • Not enough value for colleges. • Traffic issues. • Construction and lot maintenance problems.

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