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Module 4: Parsimonious. Brian Phelan. Agenda. Sales growth rate Enterprise profit m argin (EPM) Enterprise asset turnover (EATO) Projections. Sales Growth Rate. Restructuring Impaired acquisitions Layoffs 5 year plan -> growth by 2015. Industry Sales Growth Rates. Sales Growth Rate.
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Module 4: Parsimonious Brian Phelan
Agenda • Sales growth rate • Enterprise profit margin (EPM) • Enterprise asset turnover (EATO) • Projections
Sales Growth Rate • Restructuring • Impaired acquisitions • Layoffs • 5 year plan -> growth by 2015
Sales Growth Rate • 2014: -5% • 2015: 2% • 2016 and beyond: 4.5%
EPM Assumption • Assume: 7.5% • HP Average: 7.82% • IBM Average: 12.14% • MSFT Average: 30.49% • Little variation within each firms annual EPM
EATO Assumption • Assume: 3.86 • Average HP EATO • EATO little annual variation for each firm
Assumption Summary • Sales growth rate: • 2014: -5% 2015: 2% 2016 and beyond: 4.5% • Enterprise profit margin: 7.5% • Enterprise asset turnover: 3.86