what is retargeting in digital marketing

https://uniworldstudios.com/blog/what-does-retargeting-mean-in-digital-marketing<br>What if you could reach out to your previous visitors to your website?<br>Sounds like something too good to be true, right?<br>But it's a reality with retargeting campaigns.<br>These campaigns use personalised ads to increase conversion rates and optimise marketing efforts. It involves targeting users who have visited your website or interacted with your brand. It's a powerful advertising strategy for businesses to reach their desired audience.

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