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Campaign at the Sapporo Collection, a fashion show for young people (10,000 participants in 2011).

Action plan 2 Public relations. Sapporo Collection 2010. Campaign at the Sapporo Collection, a fashion show for young people (10,000 participants in 2011). We had the stage to explain our campaign. Action plan 3 Digital media.

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Campaign at the Sapporo Collection, a fashion show for young people (10,000 participants in 2011).

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  1. Action plan 2 Public relations Sapporo Collection 2010 • Campaign at the Sapporo Collection, a fashion show for young people (10,000 participants in 2011). • We had the stage to explain our campaign.

  2. Action plan 3 Digital media • Invitation to the baseball games of Sapporo’s home team (Hokkaido Nippon Ham Fighters)using PCAF’s mobile website and homepage Ms. Kozue Saito, a popular announcer of the HBC radio company. She is a supporting member of PCAF. Sapporo Dome Stadium

  3. Action plan 4Lectures • Giving lectures to • parent(s) in response to requests from local governments in Hokkaido • college students • School PTA to educate parents and educators

  4. Tools • Home page • Mobile website • Radio announcements • Pamphlet • Pin badge, cell phone strap, eraser • T-shirt • Postcard

  5. Messages • Save women’s life and their natural ability to become mothers • Do it now, before it’s too late. Conditions for success • Projects aimed at young people • A public relations campaign aimed at the younger generation

  6. Lessons learnt • Difficult to give information about cervical cancer to generations where cancer is rare • Need to consider the feelings of those women who have already been diagnosed with cervical cancer • The campaign mustn’t be intrusive • While PCAF started from nothing, we are slowly forming connections and gaining the trust of those around us

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