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Innovators Forum Editorial Update

Innovators Forum Editorial Update. Jess Wells, Editorial Director As of May 25, 2010. Lifetime Metrics. 10,927 visits (Add 2,400 visits to all numbers; visits prior to Google Analytics installed). Goal was 10,000 by July 31, 2010 13,061 Page Views; 10,727 unique views of content

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Innovators Forum Editorial Update

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  1. Innovators Forum Editorial Update Jess Wells, Editorial Director As of May 25, 2010

  2. Lifetime Metrics • 10,927 visits (Add 2,400 visits to all numbers; visits prior to Google Analytics installed). • Goal was 10,000 by July 31, 2010 • 13,061 Page Views; 10,727 unique views of content • 132 blog posts • 95 comments • 5,016 downloads of podcasts (Innovators Small Business Insights)

  3. Top Content viaIF • In our third week of “the turn” in direction, current blog topics pulling well in their first week • No apples-to-apples but 572 visitors since “the turn” vs. 808 in previous 3 weeks so traffic is down, but… • “4 Reasons” article picked up by MyVenturePad = 379 views on the site • Blogs via associations pull best: “How to Move Inventory” got 1,173 views • Second best is the big name: Blaisingame got 889 views; Michael Gerber, 726 • Caveat is that the older ones reap the benefit of a cumulative effect but… • Customer stories only 300+ during the same time period. Flip Mino post pulled 396 but is older than “Encouraging Risk Taking in Employees” with 601. • “How to” focus of blogs generates Google traffic = #1 driver. It’s the way people find us. • Short form blog posts cannot be propagated. Need to be >250 words, no video, “how to” in focus. • Short form blogs can still be bookmarked

  4. Top Drive-to tactics # of Visits

  5. Top Drive-to tactics Pages/Visit

  6. Top Drive-to tactics Bounce Rate

  7. Podcasts • April: 598 downloads • May: 557 downloads • Lifetime: 5,016 downloads • 22 episodes • Potential here (curation from other depts; other TechTutors etc)

  8. Engagement • Entrepreneur.com • StartUp.biz • SBTV.com • MyVenturePad.com • BizSugar.com (via RSS) • Investigating others with tech focus • SmallBizTechnology.com • SmallBizComputing.com • IT Toolbox.com

  9. Engagement

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