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The Best Value In American Motorsports

The Best Value In American Motorsports. What is SCCA Pro Racing?. Subsidiary of Sports Car Club of America Historical motorsports heritage / Oldest sanctioning body Founded in 1944 55,000 member organization dedicated to motorsports events.

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The Best Value In American Motorsports

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  1. The Best Value In American Motorsports

  2. What is SCCA Pro Racing? Subsidiary of Sports Car Club of America • Historical motorsports heritage / Oldest sanctioning body • Founded in 1944 • 55,000 member organization dedicated to motorsports events. In the early ’60s, Sports Car Club of America launched professional road racing in the United States. Classic racing series like the Trans-Am and Can-Am were its cornerstones then, evolving into SCCA Pro Racing, which remains at the forefront of sports car entertainment today, with its hallmark series – the SCCA SPEED World Challenge. Mark Donohue – Can-Am Parnelli Jones – Trans-Am

  3. Race Product (Series) Overview SCCA Pro Racing SIRIUS Satellite Radio Mazda MX-5 Cup Mazda’s fun, open-top MX-5 is the platform in a “spec” series that puts a premium on driver skill over race car development. SCCA Pro Racing SPEED World Challenge The cars we all drive, or wish we were driving. 50-minute races, standing start to finish for both the SPEED GT and SPEED Touring Car Championships. SCCA Pro Racing also provides sanctions for the following top level series: F2000 Championship Series Formula Drift SCCA Formula Russell Championship Presented by Yokohama

  4. SCCA SPEED World Challenge • America’s top production car-based championships • 2 divisions (SPEED GT & SPEED Touring Car) • The cars we all drive, or wish we were driving. • Easy to understand race format • Each division races separately • Standing starts • 50 minute races

  5. SCCA SPEED World Challenge • SPEED GT • World’s top sports cars & ultra high performance sedans • Aston Martin, Cadillac, Chevrolet, Dodge, Ford, Nissan, Pontiac, Porsche • SPEED Touring Car • The cars many Americans drive. 4-seaters under 3-liters but modified to run unlike any family car • Acura, Audi, BMW, Honda, Lexus, Mazda, Mercedes, Subaru, VW

  6. What people are saying about SCCA Pro Racing: “The Best Road Racing in the Country.” Car and Driver Magazine “The most competitive road racing in the world.” RACER Magazine “Some people like Road Racing. Some people like Drag Racing. There is only one series in North America that starts every road race with a drag race. What does nearly 20,000 horsepower sound like? Catch the standing start of a Speed GT race and you’ll find out.” SCCA Pro Racing Fan

  7. Demographics

  8. Demographics • Gender • SCCA Members are 77% Male • Age • 52% of SCCA Pro Racing fans are under 40 • Income • Average HH Income of SCCA Members is over $128,000 • Average HH Income of Pro Racing fans is over $89,000 • US HH Income average is approximately $50,000 • Attendance • World Challenge attendance eclipsed 1 million fans in 2006

  9. Television Performance& Media Partnerships

  10. Television 2006 SCCA SPEED World Challenge series TV results • SPEED World Challenge broadcast audience grew 15% • No other road racing property draws more viewers per race to SPEED Channel • Throughout the season, 5.4 million race fans watched SPEED GT & Touring Car on television

  11. Media Partnerships Through our media partnerships and coverage, SCCA Pro Racing fans have more access, and sponsors have more outlets, to reach fans than ever before. TV Print AutoWeek RACER Magazine Modified Magazine Car and Driver SportsCar Performance Racing News USA Today Web SCCAPro.com World-Challenge.com MX-5Cup.com SPEEDtv.com Motorsport.com AutoWeek.com TheRaceSite.com

  12. 2007 Schedule SPEED GT Championship Date Venue Market 3/16 Sebring Int’l Raceway DMA 20 – Orlando 4/15 Toyota Grand Prix of Long Beach DMA 2 – Los Angeles 5/19 Miller Motorsports Park DMA 36 – Salt Lake City 5/24 Lowe’s Motor Speedway DMA 27 – Charlotte 6/10 Watkins Glen International DMA 173 – Elmira 7/8 Grand Prix of Toronto Toronto, Ontario 7/21 Mid-Ohio Sports Car Course DMA 16 – Cleveland 8/26 Mosport International Raceway Toronto, Ontario 10/5 Road Atlanta DMA 9 – Atlanta 10/21 Mazda Rcwy Laguna Seca DMA 6 – San Francisco

  13. 2007 Schedule SPEED Touring Car Championship Date Venue Market 3/16 Sebring Int’l Raceway DMA 20 – Orlando 5/19 Miller Motorsports Park DMA 36 – Salt Lake City 5/28 Lime Rock Park DMA 28 – Hartford 6/9 Watkins Glen International DMA 173 – Elmira 6/10 Watkins Glen International DMA 173 – Elmira 7/8 Grand Prix of Toronto Toronto, Ontario 7/21 Mid-Ohio Sports Car Course DMA 16 – Cleveland 8/26 Mosport International Raceway Toronto, Ontario 10/5 Road Atlanta DMA 9 – Atlanta 10/21 Mazda Rcwy Laguna Seca DMA 6 – San Francisco

  14. SCCA Pro Racing Partners

  15. Official Partnership Opportunities Your Logo Here World Challenge, SCCA’s crown jewel series, has a number of partnership opportunities that are proven, powerful marketing tools that may be customized for your business

  16. Official Team Partnership Category-exclusive marketing opportunities Stronger, more marketable racing format Authentic position within the sport Your Logo Here Potential expanded partnerships with SCCA Pro Racing Puts your brand on the playing field Exclusive cross-promotional opportunities with other partners

  17. Team Primary Sponsorship • Cements your corporate brand in every visual and audible team/car reference • Primary Sponsor benefits: • Entitlement recognition – de facto team/car ownership through branding • Prime location signage on racecar • On-Site Display • VIP Hospitality and Event Access • Print advertising media and editorial coverage • Promotional Materials • PR Support • Broadcast media

  18. Branding Custom images of team’s car, transporter, team uniforms, etc. with potential sponsor branding on each

  19. Official Team Partnership • Additional benefits can include: • Exclusive private events at race tracks • Racecar/driver appearances • Professional racing school outings

  20. Sponsorship Exposure Value Sponsor Friendly – Great ROI • World Challenge telecasts contain more sponsor mentions (exposure value) per hours of programming than any other professional racing series • In 2006, sponsor recognition increased by 21% over 2005 • In 2006 the World Challenge entitlement garnered over $1.1 million in measured value from the telecast alone – not counting the value from print, direct mail, activation, news, public relations, etc.

  21. Team Sponsorship Proposal • Details of proposal • Partnership Financials, etc.

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