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SimTecT 2002 STIMULATION THROUGH SIMULATION Lieutenant General Des Mueller, AO Vice Chief of the Defence Force. Communicating with your stakeholders. Culture Language as symbols Senior executive work style. DEFENCE SUB-CULTURES. Public Service. Navy. Army. Air Force. Warrior.
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SimTecT 2002STIMULATION THROUGH SIMULATIONLieutenant General Des Mueller, AOVice Chief of the Defence Force
Communicating with your stakeholders
Culture Language as symbols Senior executive work style
DEFENCE SUB-CULTURES Public Service Navy Army Air Force Warrior Bureaucrat Technocrat Business
STAKEHOLDERS • Customers (users) • Authorisers (sign off) • Gatekeepers • Key influencers • Technical Scrutineers
GENERATIONAL CULTURES • Pre-boomers (55 plus) • Boomers (35-55) • Generation X (25-35) • Generation Y (25 minus) • Senior defence leaders are Pre-boomers or Boomers
Costs and benefits of simulation should be carefully evaluated
Language is a potent symbol It can stimulate or sedate
SENIOR EXECUTIVES Rely significantly on intuitive judgements rather than excessively detailed analysis
FREQUENTLY ASKED QUESTIONS • Cost • Benefits • Through life support • Industry reputation
Better Owner Return on Investment Greater Customer Satisfaction Improved Processes Organisational Learning and Growth (Stimulation through Simulation)