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The New Gamer

The New Gamer. Closing Gaps in Our Industry. Michael D. Gallagher President and CEO Entertainment Software Association 2008 D.I.C.E Summit Las Vegas, NV February 7. The New Gamer. Closing Gaps in Our Industry. You’ve Played the Video Game, Now Buy the Car.

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The New Gamer

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  1. The New Gamer Closing Gaps in Our Industry Michael D. Gallagher President and CEO Entertainment Software Association 2008 D.I.C.E Summit Las Vegas, NV February 7

  2. The New Gamer Closing Gaps in Our Industry

  3. You’ve Played the Video Game, Now Buy the Car Video Games Help Kids Get Fit and Have Fun A Producer of Movies to Try Hand at Games Quadriplegic Takes Video Games to Next Level Granny Got Game In the List of Top-Selling Games, Clear Evidence of a Sea Change By Seth Schiesel Game Industry Growth By Mike Musgrove By Jason Gertzen By Amy Chozick By Amy L. Edwards By Robert Levine By Mark Houser Industry Successes • Video game industry has become mainstream

  4. Industry Successes • Economic prosperity has followed: • In 2003-04 and 2005-06, exceeded GDP share by more than 4:1 • From 2003-06, more than doubled the U.S. economy’s real growth rate • During 2007, recorded $9.5 billion in game sales

  5. Industry Successes Opening Sales Revenue Millions of Dollars

  6. Gamer Transformation • Expanded beyond traditional base • “Typical” gamer no longer exists

  7. Gamer Transformation • Gaming population now includes: • Senior citizens • Emergency responders • Business executives • Hospital patients • Military veterans

  8. Gamer Transformation • Recent statistics convey the change: • Average gamer is 33 years old • People older than 50 represent 24% of gamers • Women represent 38% of gamers • Half of American parents game with their children

  9. Build A New Tomorrow • Expand what we do • Tell our story • Support our interests

  10. Expand What We Do • Remember our base

  11. Expand What We Do • Welcome new gamers

  12. Expand What We Do • Embrace active game play

  13. Expand What We Do • Foster entertainment relationships

  14. Expand What We Do • Broaden Uses of games

  15. Tell Our Story • Expand marketing

  16. Change What We Say • Engage parents

  17. Support Our Interests • Advance our policies • Stop unfair taxes • Growth incentives • Defend IP rights • First Amendment protections

  18. Support Our Interests • Join the Video Game Voters Network http://www.videogamevoters.org/

  19. Support Our Interests • Encourage young game developers

  20. The New Gamer Closing Gaps in Our Industry Thank You

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