A Plea For The Social Core Gamer

1. A Plea For The Social Core Gamer AlexandreMandryka gamewhispering.com

5. The Social Core Gamer Has experience Knows games Not afraid by challenge Actually likes it Currently underserved Quite the blue ocean Not afraid to spend Most likely owns technology Also quite social

8. Free Digital Service

9. Pay 100$ You unlock the end credits

10. Karateka Prince of Persia Jordan Mechner (80s)

11. 3 teams • Planning phase • Perma-death

12. 3 team members • XTOS replaced planning • Regenerative health

17. Simplification Accessibility

20. “What we did in terms of 'depth' was not satisfactory for some consumers. This time, we would like consumers to be satisfied”

21. REINFORCEMENT REINFORCEMENT MUTATION MUTATION Traits A Traits B Behavior A Behavior B Environment Environment Survive Die Discourage Encourage Die

22. Really all about chemistry Triggering events Complicated chain of reactions Emitters Receptors Complicated chain of reactions Dopamin Pleasure

23. But because we don’t really care We can just abstract most of it out Triggering events Triggering events Things happening Triggering events Pleasure Triggering events Triggering events

24. Results of environmental pressure Cognition Exercising Socializing Learning Pleasure Relaxation Giving birth Socializing Coupling Raising kids Achieving goals Bigger reward than expected Endorphin-rewarded activities Oxytocin-rewarded activities Dopamin-rewarded activities What the human race is good at is likely to be a source of pleasure … It’s also likely to be good for us

25. The ‘function’ of games Games should provide a safe environment for us to become stronger, faster, smarter Let us experiment without risk

27. Pleasure Centers Perception of probability Estimation of time length Psychological Biases Self-validation ...

28. Clinical studies on MMO addiction High addiction potential Limited rewarding activities Short action/reward cycle Small action, big reward

29. Why is Diablo worse than crack? High addiction potential Limited rewarding activities Short action/reward cycle Small action, big reward

30. Motivation VS Addiction Triggering events Triggering events Things happening Triggering events Pleasure Triggering events Triggering events

32.   Autonomy Study: Money as a motivator? ++ Long term Engagement Competency Purpose

33. The Situation Geek is chic Current gamers are underserved Non-gamers evolve into gamers Intrinsic motivation is not only ethical But also the best way to engage customers long term

34. (Note how XCOM resonates with the early Rainbow Six games)

35. Skill Time Money

36. Money Time Stamina

41. The Social Core Gamer • Don’t apply the business models directly • Demonstrate depth with free access • Monetize access to more depth • Offer more control over the game • Think of platforms as support to an experience • Core Gamers are valid a audience for new models • There are many of them • Casual gamers become proper gamers • They are underserved • Technology is ready for deep connected experiences alex@gamewhispering.com