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EPIC New Zealand Forum May 2012 . Cognition South East Asia 12 month priorities. Number . Horizon 3: Create viable options. Horizon 2: Build emerging businesses. Horizon . Horizon 1: Extend and defend core businesses.
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EPIC New Zealand Forum May 2012
Cognition South East Asia 12 month priorities Number Horizon 3:Create viable options Horizon 2:Build emerging businesses Horizon Horizon 1:Extend and defend core businesses • Continuing to grow and nurture relationships in ASEAN with Brunei, Axiata and Khazanah CEL Priorities October 2011 • Proactive: Capability sets are packaged or ‘productised’ for specific ASEAN markets • Preferred: Leveraging ASEAN contract extensions and new projects with existing clients • Prioritised: Developing new ASEAN projects, markets and local partnership opportunities • Proactive: Capability sets are packaged or ‘productised’ for specific ASEAN markets • Preferred: Building ASEAN relationships to develop products and services for specific markets • Prioritised: Alignment with local partners to respond to high-value and high probability of success RFP’s
Engagement with: • Public sector: Ministry of Education; Government agencies • Private sector: Universities; schools; education providers • Development and Aid Agencies: Asia Development Bank; World Bank
Business models • March 2012 progress • Potential partners being scoped for • Visible Learning plus • Major school improvement work opportunity in Malaysia • Strengthening international relationship with Waikato University, New Zealand
Summary of our sustainable competitive position and ability to win • March 2012 progress • Brand • Prior Cognition brand recognition is around 50% of all contacts • Interest is high • Government Links • Helpful dialogue with Education New Zealand - Government to Government Education Working Party • Strong NZ brand for early childhood education
Productisation and collateral progress • Visible Learning • Leadership framework • Diverse learners • E – Learning • Website
Current challenges • Developing viable business operating structures in different South East Asia countries ahead of proposals being won • Are we talking to the right people in each market?
Next steps • Review each market and determine our point of difference and what we can “give back” • Grow relationships to build knowledge about the markets • Develop management plans for each client • Consider entry into Vietnam • Keep a watching brief on Myanmar