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Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director ACLU of Northern California dotrights.org/LBS. Why Should Your Business Care About Privacy? Satisfy Consumer Demands Keep Business Partners Happy

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Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

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  1. Location-Based Services: Time for a Privacy Check-In • Nicole A. Ozer, Esq. • Technology and Civil Liberties Policy Director • ACLU of Northern California • dotrights.org/LBS

  2. Why Should Your BusinessCare About Privacy? • Satisfy Consumer Demands • Keep Business Partners Happy • Avoid Expensive Lawsuits • Generate Positive Press and Build Brand

  3. Your Business Should Care Because Your Users Care • 80% of global consumers are concerned about unauthorized access to their personal information. • 55% of people using LBS are concerned about loss of privacy.

  4. Stone Age Laws Don’t Work with Digital Age Businesses • 2004: Facebook launched • 1998: Google founded • 1994: Yahoo & Amazon founded • 1990: World Wide Web created • 1986: Electronic Communications Privacy Act

  5. New Technology and Old Laws Yields Unpredictable Results • Can law enforcement use GPS to track location without a search warrant? • Can law enforcement demand location records from cell carriers and LBS without a warrant? • What are the legal requirements for your next product?

  6. Location Information is Valuable… and Sensitive “A person who knows all of another’s travels can deduce whether he is a weekly church-goer, a heavy drinker, a regular at the gym, an unfaithful husband, an outpatient receiving medical treatment, an associate of particular individuals or political groups—and not just one such fact about a person, but all such facts.”

  7. Learn from the Good Steps and Missteps of Others • Keep Users Informed • Protect Users While Gathering Data • Safeguard User Data From Demands

  8. Next Steps • Best Practices for Businesses • Baking Privacy into Business Development • Technical Measures to Protect Privacy • Updated Privacy Legislation • Warrant Requirement for Location Data • Audit and Oversight of Demands for Information

  9. Location Based Services: Time for a Privacy Check- In dotrights.org/LBS Privacy & Free Speech: It’s Good for Business dotrights.org/business/primer Facebook: facebook.com/dotRights Twitter: @dotrights Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director ACLU of Northern California

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