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Creating a One Stop Health Shop. Lori Kennedy RHN lori@wowweightloss.ca www.wowweightlossprofessional.ca. Agenda. Who am I? Why am I standing up here? The talking voices Creating a one stop health shop Growing Your Business With Nutrition. My charity - Safehaven. All About ME.
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Creating a One Stop Health Shop Lori Kennedy RHN lori@wowweightloss.ca www.wowweightlossprofessional.ca
Agenda • Who am I? • Why am I standing up here? • The talking voices • Creating a one stop health shop • Growing Your Business With Nutrition
All About ME • Mom, wife, daughter, friend and food wizard • Board certified in practical holistic nutrition and Registered Holistic Nutritionist • Vice President of CAHNPro • Owner of WOW! Weight Loss Inc. and the creator of the WOW! Professional Licensee Opportunity • Writer for several online fitness and food blogs
Why Am I Standing Up Here • I joined the Info Mastermind • Because 365 days can change your life • I told/asked Bedros • I take action and GSD
The Talking Voices • I want to be as successful as that person • I have kids + I’m tired + I’m not skinny enough + No time • I need to be home with my kids = BAD MOTHER • I’m not smart enough • I look to young…no one will take me seriously • I don’t know how = FAILURE • I’m scared = NO ACTION Female + Leader + Powerful + Successful = BITCH
The Talking Voices How did I overcome the talking voices? THE PAIN OF NOT FOLLOWING MY PASSION, ACTUALIZING MY POTENTIONAL & HELPING OTHERS SUCCEED WAS GREATER THEN MY FEARS OF FAILURE • When I felt like I wanted to throw up in my mouth I knew I was on the right track • I saw examples of what could be achieved and that the people who achieved it are NO different then me • Went for therapy – Bedros told me to • Read Science of Getting Rich and other books by famous entrepreneurs and how they failed many times and filed for bankruptcy (Dan Kennedy & Paul Chek) – felt safer
Creating A One Stop Health Shop Weight loss and disease reduction are the #1 and #2 reasons why people come to you Keep the fat loss dollars in your facility People are confused, misguided and overwhelmed – YOU are supposed to be the expert Flirting with body transformation – what are your members doing with the other 165 hours in their week? Gets them to come back to your facility for other reasons other then exercise
Creating A One Stop Health Shop Generate medical referrals Doctors visits are between 4 – 7 minutes in length Doctors can see 30 – 60 patients per day They have no quality nutrition programs to refer to A referral from a Doctor is worth it’s weight in gold
Group Program Pricing & Transformation Challenges $19 - $35 per week with 10 -12 members per group Member & non-member rates Up sell would be private nutrition coaching Weekly points for those who attend & bring completed food journal Mini-challenges for achieving behavior change goals drinking 8 glasses of water per day or eating 1 cup of broccoli per day for 7 days Overall prize for most inches and % of weight lost Body transformation challenges
FREE Seminar on nutrition & fat loss topic“5 Steps to Fast Fat Loss” One to One close or immediate sign up Body Diagnostic & Nutrition Assessment Week 1: Program Delivery Week 2: Food Labels Week 3: Grocery Shopping Week 4: Eating on the Go Week 5: Supplements Week 6: Goal Setting Week 7: Sleep Week 8: Stress Week 9: Super foods Week 10: Maintenance Mentality
Growing Your Business With Nutrition • Additional program added at time of joining to membership - upsell • Program offered to existing members who are not meeting their goals • Client attraction program • Creates a sense of community and social support • Provides another avenue for client referrals • Value added service • Positions you above other fitness professionals because you are offering a total fat loss package
Nutrition + Exercise + Social Support = Total Transformation Decide that you want it more than you are afraid of it. ~ Bill Cosby