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Module 2 – Ciberculture Prof. Leonel Tractenberg E-mai: leoneltractenberg@gmail

Module 2 – Ciberculture Prof. Leonel Tractenberg E-mai: leoneltractenberg@gmail.com EBAPE/FGV and LTC/NUTES/UFRJ Rio de Janeiro, Brazil Visiting scholar at University of Barcelona and University of Coimbra March, 2008. Intelligence Technologies. Phoenician writing 2.000 a.C.

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Module 2 – Ciberculture Prof. Leonel Tractenberg E-mai: leoneltractenberg@gmail

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  1. Module 2 – Ciberculture Prof. Leonel Tractenberg E-mai: leoneltractenberg@gmail.com EBAPE/FGV and LTC/NUTES/UFRJRio de Janeiro, Brazil Visiting scholar at University of Barcelona and University of Coimbra March, 2008

  2. Intelligence Technologies Phoenician writing 2.000 a.C WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  3. Intelligence Technologies • Modern technologies ... WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  4. Intelligence Technologies • Carved wood and rocks… • Drawings in caves… • Ancient drums… • Ancient masks… • Alphabets… • Words… • … are “technologies”? WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  5. Intelligence Technologies • Technology is a broad concept that deals with a species' usage and knowledge of tools and crafts, and how it affects a species' ability to control and adapt to its environment. • Technologies amplify our motor, sensorial, intellectual capabilities. • Intelligence technologies amplify: • Our memory; • Our symbolic and reasoning capability; • Our imagination; • Our capability of expression and communication. WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  6. Intelligence Technologies • The distinction human x technology is a mistake: • “el mundo humano es, al mismo tiempo, tecnológico” (Lévy, 1993); • “es imposible separar lo humano de su ambiente material, así como de sus signos e imágenes por medio de los cuales el atribuye significado a su vida y a su mundo” (Lévy, 1993). • Man creates technologies that create man. Society is a product and a production of man and his tools. • Vygotsky and Piaget: shows how the manipulation of tools are important for developing our thinking structures and capabilities. WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  7. Intelligence technologies and the cultures of speech Around 15.000 BC Speach: 10.000 BC? The origins of Man and Language Imagens: Wikimedia Commons WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  8. Intelligence technologies and the cultures of speech WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  9. Intelligence technologies and the cultures of writing 2000 a.C. 500 a.C. 1000 1500 Imagens: Wikimedia Commons Writing Timeline & Ancient Scripts WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  10. Intelligence technologies and the cultures of writing WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  11. 1850 1900 1950 2000 Intelligence technologies and the digital cultures ICT Timeline & History of Computing Imagens: Wikimedia Commons WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  12. What DIGITAL means • Information: • ANALOG: continuous signal • DIGITAL: discrete signal • Advantages of digitalization: • Numeric codification of all kinds of information: visual, sound, textual etc. • Fast registration, compression and mass processing of data with high precision. • Copy, reproduction and transmission. WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  13. Intelligence technologies and the digital cultures • Early computers • ENIAC, 1945 WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  14. Intelligence technologies and the digital cultures • Developments in ICT: • Faster processing • More memory • Lower costs of components • More portability • More connectivity • Complexity, power and friendlyness of computer languages • More usability of interfaces • Open architectures • Etc. WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  15. Intelligence technologies and the digital cultures • Computers today: WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  16. Intelligence technologies and the digital cultures • Networks today: (according to http://www.internetworldstats.com/stats.htm) • 1 billion web users: 71 % (EUA), 43% (Europe) • Growth rate 2000-2007: 56 % (Asia) / 14% (Africa) WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  17. Intelligence technologies and the digital cultures WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  18. Some key concepts • Virtuality • Hypertext / Hypermedia • Conectivity / Interactivity • Social Networks / Collaboration WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  19. Virtuality WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  20. Hypertext / Hypermedia WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  21. Interactivity WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  22. Communication paradigm of industrial society:linear transmission of information (Shannon y Weaver. The Mathematical Theory of Communication, 1949) WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  23. EMISOR Mensaje Receptor A Receptor B Receptor C Technologies and process of communication related to the “transmission” paradigm • Books • Press • Photography • Radio • Televisión • Etc. • “linear narratives” • Broadcasts • One-way communication WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  24. Emisor-Receptor Mensaje Emisor-Receptor Interactivity as communication paradigm GossipsNorman Rockwell (1894-1978) WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  25. Interactivity as communication paradigm WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  26. Collaboration and “Open” movement • Wikipedia • Linux • Youtube • Linked In • … WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  27. Web 2.0 WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  28. Collaboration and “Open” movement • OpenCommunities, • OpenLearning, • OpenEducation, • OpenContent, • OpenSource, • OpenEducationalResources, • OpenScience, • OpenProducts, • OpenDemocracy • Some “provocative” videos: • http://www.ted.com/talks/view/id/216 • http://www.elearnspace.org/media/worldwithoutcourses/player.html WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  29. Technology alone does not change social practices!! • Examples: • Tecnologia ou metodologia? • Conferencia Virtual da Petrobras WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

  30. Readings BASIC READING: • LÉVY, Pierre. Cibercultura. 2.ed. São Paulo: Ed.34, 2000. Chapters 1,2,3,4,5 COMPLEMENTARY READINGS: • LÉVY, Pierre. As tecnologias da inteligência. Rio de Janeiro: Ed.34, 1993. • LÉVY, Pierre. O que é o virtual. São Paulo: Ed.34, 1996. • SILVA, M. Educación interactiva. Barcelona: Gedisa, 2005. WEBLINKS: • http://opencontent.org/docs/oecd-report-wiley-fall-2006.pdf WOP Psychology in cybercultureLeonel Tractenberg – LTC/NUTES/UFRJ

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