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giving libraries the “wow” factor: branding, social media and innovative marketing

giving libraries the “wow” factor: branding, social media and innovative marketing. Westchester Library Association Conference Workshop May 7, 2010 Nancy A. Shenker, Founder/CEO. what we will do today. introductions what is a library today? social media branding the “wow” factor

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giving libraries the “wow” factor: branding, social media and innovative marketing

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  1. giving libraries the “wow” factor:branding, social media and innovative marketing Westchester Library Association Conference Workshop May 7, 2010 Nancy A. Shenker, Founder/CEO

  2. what we will do today • introductions • what is a library today? • social media • branding • the “wow” factor • the toolkit • case studies • homework • individual Q & A (30 minutes)

  3. who are you? • your “pain points”? • social media savvy?

  4. who am i? • digital immigrant • corporate refugee and entrepreneur • believer in talking to strangers/socializing • risk-taker

  5. what is a library today?

  6. social media

  7. define your brand • image • voice • messages

  8. develop a brand plan who is your target market? influencers? where are they? (in the real world and online) what are your key messages? tools/budget resources measurement

  9. the “wow” factor • step outside your doors • the consumer “thought bubble” • reward innovation • kill the “yes but” and “woe is us”

  10. the tool kit: basics • name/logo • brand positioning

  11. the tool kit: website • what? • your “brand’s home” • why? • everyone will go there first • how? • keep it compelling • keep it current www.yournamehere.com

  12. the tool kit: social media • what? • LinkedIn • Facebook • Twitter • FourSquare • why? • powerful • 24/7 • far-reaching • affordable • how? • just do it!

  13. the tool kit: PR • what? • media (online and traditional) • why? • credibility and SEO • how? • do it right • be focused • don’t piss off the media

  14. the tool kit: events • what? • programs • exhibits • community groups • people • why? • human connection • learning • how? • get out there! • be selective

  15. the tool kit: creative print • what? • collateral • ads • direct mail • signage • why? • still works • how? • plan (budget for it) • work with the right partner

  16. the tool kit: e-marketing • what? • newsletters • e-postcards • why? • cost-effective • trackable • how? • make a schedule and stick to it • get professional help • be frequent (but not too much) • track and measure

  17. the tool kit: YOU! • what? • your personality and smarts • why? • simplest and most compelling media • how? • be you (but more so)

  18. case studies • ECO-BAGS • 66main • FashionCampNYC

  19. the graph says it all • 19,636 visits • previous: 3,907 • 403% increase in visitors

  20. “homework” • establish monthly goals • develop new habits • track progress monthly • follow and learn from experts • create “buddy system” foraccountability

  21. encourage innovation • people • process • get out!!

  22. coming soon…

  23. contact me or friend me or follow me nancys@theonswitch.com www.theonswitch.com www.10volts.com www.hippytowiki.com www.mysocialmediainabox.com Facebook: theONswitch Twitter: @theONswitch 914.969.2900 x100

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