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Learn the key principles of effective logo design for creating memorable and versatile logos that stand the test of time. Understand the importance of simplicity, memorability, timelessness, versatility, and appropriateness in logo creation. Find out how a logo can be unique without being overdrawn and why it doesn't necessarily need to represent the business's products or services explicitly. Test your skills with fun logo-related activities and improve your logo design knowledge with the Jobs for Montana's Graduates E26L2PP1 program.
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LOGO DESIGN Jobs for Montana's Graduates E26L2PP1
SIMPLE • Simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. Jobs for Montana's Graduates E26L2PP1
MEMORABLE • Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. Jobs for Montana's Graduates E26L2PP1
TIMELESS • An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years? Jobs for Montana's Graduates E26L2PP1
VERSATILE • An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. Jobs for Montana's Graduates E26L2PP1
APPROPRIATE • Appropriate for its intended purpose. • For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & color scheme. • This would not be so appropriate for a law firm. • It is also important to state that that a logo doesn’t need to show what a business sells or offers as a service. ie. Car logos don’t need to show cars, computer logos don’t need to show computers. Jobs for Montana's Graduates E26L2PP1
LET’S TEST YOUR SKILLS Jobs for Montana's Graduates E26L2PP1
Activity Procedures • There is a designated spokesperson and noise maker for each team. • No one is to answer or speak aloud except the spokesperson. • The spokesperson can only answer when the teacher calls on them. • Each team will get a point for each correct answer. • If someone yells out, their team will lose a point. Jobs for Montana's Graduates E26L2PP1
Are you ready to play… What’s that Logo? Jobs for Montana's Graduates E26L2PP1
WHAT WAS YOUR SCORE???? NOW LET’S TALK ABOUT DESIGNING A LOGO FOR JMG Jobs for Montana's Graduates E26L2PP1
