Southwest Florida Chapter 2009-2010 New Member Orientation

1. Southwest Florida Chapter 2009-2010 New Member Orientation

2. Mission The Florida Public Relations Association is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida.

3. Statewide Presence

4. The State Association Board of Directors Executive Committee President – Sheriden Becht, APR President-Elect– Jennifer Moss, APR, CPRC Immediate Past President – Lanette Hart, APR, CPRC VP Accreditation/Certification – Jeff Nall, APR, CPRC VP Annual Conference – Wendy Crites Wacker, APR VP Chapter Services – Kristen Knapp, APR VP Technology, Communications & Public Relations – Chris Gent VP Finance –Linda Herridge VP Golden Image –Rebeca Mueller, APR VP Member Services – Debby Steele VP Planning & Research– Kris Keprios VP Professional Development – Mary Briggs, APR, CPRC Counselors’ Network Chairman – Tricia Ridegway-Kapustka, APR, CPRC FL. Public Relations Education Foundation Chair- Adrienne Moore, APR, CPRC

5. State Contacts Co-Executive Directors Christopher Carroll, APR, CPRC Cheray Keyes-Shima, APR, CPRC The FPRA State Office is located at: 40 Sarasota Center Blvd., Ste.107 Sarasota, FL 34240 Phone: (941) 365-2135 Fax: (941) 906-1556 Email: state@fpra.org The State FPRA Web site address is: www.fpra.org

6. Your LeadershipTeam President: Kathleen Taylor, APR President-Elect: Pamela Nulman, APR, CPRC Immediate Past President: Ginny Cooper Secretary: Jessica Clark, APR Treasurer: Angie Strait VP of Communications: Carla Ulakovic Emerging Communications Chair: Kerri Goldsmith Newsletter Chair: David Parks Web site Chair & Image Committee: Erin E. Comerford VP of Community Relations: Laura Puerto Special Projects Co-Chairs: Vicki Collins, Joni Schopke, Melissa Simontis, Danielle Flood VP of Professional Development: Kate Gooderham, APR, CPRC Credentialing Chair: Mary Briggs, APR, CPRC Education: Samantha Scott PR University: Karen Ryan, APR, CPRC, Carolyn Rogers, APR, CPRC VP of Member Relations: Phyllis Ershowsky, APR Image Awards Co-Chairs: Victoria Mooreland, Barbara Anne-Urrutia Hospitality Chair: David Grey Membership Chair: Pamela Nulman, APR, CPRC Programs Co-Chair: Susan Bennett, APR, CPRC, Marie Mosley, APR Explain board structureExplain board structure

7. History Founded in 1938 by Col. John Dillon as the Florida Association of Publicity Directors Oldest organization of PR professionals in USA First Code of Ethics adopted in 1953

8. Chapter History Southwest Florida Chapter Chapter established in 1985 Serves Lee, Collier and Charlotte counties 100+ members Sponsors Student Chapter FPRA@FGCU 2007 Chapter of the Year Celebrating our silver anniversary in 2010 Celebrating our silver anniversary in 2010

9. Membership Benefits Professional Development Monthly Luncheon Meetings PR University (Seminars) Media Breakfast Annual Conference Networking Opportunities Membership Mingles Events Publications & Web site Chapter Newsletter FPRA White Papers FPRA E-Facts www.fpraswfl.org

10. Membership Benefits

11. Membership Benefits Leadership Opportunities Chapter Committees Chapter Leadership Team Chapter Board of Directors State Executive Board Executive Board Committees Counselors’ Network

12. Membership Benefits Annual State Conference Most highly attended event for PR practitioners in Florida State Conference in Naples: August 8-11, 2010! Nationally recognized speakers Case studies Networking August 2-5, 2009 Boca Raton Scholarships availableAugust 2-5, 2009 Boca Raton Scholarships available

13. Membership Benefits Professional Recognition Golden Image Awards (statewide) Image Awards (SWFL chapter) 3 divisions, 34 categories 3 levels of awards Award of Distinction Image Award Judges’ Award

14. Membership Benefits What do APR and CPRC Mean?

15. Membership Benefits APR Accredited in Public Relations Candidates must go through a multi-step process that includes: Readiness Review – Series of questionnaires, interviews and presentations in front of a panel of your peers to determine if you are ready for the next step. Present project. Self Study – Most chapters, including SWFL, offer study groups and study materials to help you. There is also an online study module available. Electronic Exam – administered by the Universal Accreditation Board.

16. Membership Benefits CPRC Certified Public Relations Counselor The second tier credential offered by FPRA. The certification process was developed to recognize professional growth and achievement of senior members who have already earned the APR designation. Candidates for CPRC must be a member of the Florida Public Relations Association and have a minimum of 10 years of professional practice in public relations. The exam, which is administered throughout the year, consists of a written section, comprised of case studies, and an oral component, which requires the candidate to make a presentation to a panel of certified evaluators.

17. Membership Benefits Interested in earning your APR or CPRC? Contact Credentialing Chair Mary Briggs, APR, CPRC Email: Mary@BriggsRogers.com

18. Membership Benefits Professional Resources Membership directory Local media guide Local and state Web sites Job Bank Local and state newsletters Social media tools

19. Chapter Meetings Broadway Palm Dinner Theatre Generally held 1st Tuesday of every month Networking begins at 11:30 a.m. Meeting begins at noon Programs: Timely topics – expert speakers Visit www.fpraswfl.org to RSVP RSVP by the Wednesday before the meeting dateRSVP by the Wednesday before the meeting date