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Explore the evolution of information systems and their role in managing information flows, customer processes, and knowledge management. Learn how IS goes beyond organizational borders and leverages emerging technologies for better customer engagement.
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The evolution of information systems Classifying information systems Managing information flows with enterprise systems Knowledge management systems Managing customer processes with CRM Using IS beyond organisational borders Digital search and customer participation Case: Siemens Emerging technologies for ISCh2. – Boddy et al.
Formality Purposes Reach Complementarities Classifying information systems
Human information systems informal systems and human information processing Paper-based information systems hard copy-based systems Computer-based information systems based on electronic means to collect data and provide information Classifying information systems by their formality
Operational Monitoring Decision support Communication Classifying information systems by their purposes
Individual Local or departmental Company-wide Inter-organisational Reach of information systems
Purpose and reach of IS Figure 2.1 Purposes and reach of IS combined
Functional systems Network systems Enterprise systems Classifying information systems by their complementarities
Enterprise systems Figure 2.2Anatomy of an enterprise system
Knowledge management processes and the potential role of IS Table 2.3 Knowledge management processes and the potential role of IS Source: Based on Alavi and Leidner (2002), p. 125.
Managing customer processes with CRM Figure 2.3Communications methods and message
Analysing customers with CRM Figure 2.4Questions with respect to customer selection, acquisition, retentionand extension
Comparing customers with CRM Figure 2.5Recency, frequency and monetary value of customers
IS beyond the organisation Figure 2.6E-business: electronic links within the companies and the supply chain
Evolution of IOS Figure 2.7Inter-organisational systems in five phases
IS and the supply chain Figure 2.8Re-inventing the supply chain
Metcalfe’s law Figure 2.9Illustration of the network effect and Metcalfe’s law Source: Metcalfe’s law (26 March, 2008). Reproduced from Wikipedia, The Free Encyclopedia. Retrieved 14 April 2008 from http://en.wikipedia.org/w/index.php?title=Metcalfe%27s_law&oldid=201140098
IS and new delivery systems Figure 2.10Traditional delivery versus customer participation