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Key Considerations for Offshore. Case of Vestas Wind Systems A/S. Background of Vestas. Global Marketing Leading Producer of Wind Power Solutions Focus on R & D Increasing revenue and profits currently. Understanding its own Competitive Advantages. High Quality Product
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Key Considerations for Offshore Case of Vestas Wind Systems A/S
Background of Vestas • Global Marketing Leading Producer of Wind Power Solutions • Focus on R & D • Increasing revenue and profits currently
Understanding its own Competitive Advantages • High Quality Product • Strong Power in R & D • Stable Company Structure in the world
Market Demand • High Potential Market • Make sure the sales • Traditional Markets: Europe and U.S. • Emerging Markets: India and China
Industry Analysis • The number of competitors • The Level of Competition • Traditional Markets have Intensive Competition
Country Risk • The Stability of Politics • The Stability of Economy • Huge Risk to the Company
Ease of Doing Business • Attitude to International Business • Relevant Regulations for Foreign Companies • Openness of Government • Benefit for the Company
Resource Availabiltiy • Abundant Raw Materials • Cheap Labor Cost • Great Infrastructure Facilities