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Advocacy

Advocacy. Martin Edlund , Malaria No More Anna McCartney- Melsted , JHU-VOICES Aude Galli, IFRC Djiba Diallo , Voices Mali. The Alliance for Malaria Prevention Workshop on Behaviour Change Communications Bamako, Mali 21-24 September 2010. Agenda. 12:30-1:00 (Room1) Intro

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Advocacy

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  1. Advocacy Martin Edlund, Malaria No More Anna McCartney-Melsted, JHU-VOICES Aude Galli, IFRC DjibaDiallo, Voices Mali The Alliance for Malaria Prevention Workshop on Behaviour Change Communications Bamako, Mali 21-24 September 2010

  2. Agenda • 12:30-1:00 (Room1) • Intro • Senegal Presentation • 1:00-2:00 (Room2, sit in regional clusters) • Get lunch (15 mins) • Further examples (10 mins) • Country worksheet (35 mins) • 2:00-3:00 (Room1) • International advocacy discussion • Role play: how to engage business, spokespeople, and media • Question & Answer AMP BCC workshop Bamako September 2010

  3. Defining Advocacy • What is “Advocacy” Communications? Objective: use distribution to engage leadership, buildpoliticalwill, and mobilizeresources. • Local/National Advocacy • Engage community and political leadership • Policy change and accountability • Mobilize media and private-sector partners • International Advocacy • Support global resource mobilization • Shine a light on country success • Host VIP guests AMP BCC workshop Bamako September 2010

  4. Senegal Presentation AMP BCC workshop Bamako September 2010

  5. Country groups for lunch • Table1: Kenya, Uganda, Tanzania • Table 2: Malawi, Zambia, Zimbabwe • Table 3: Ethiopia, N. Sudan, S. Sudan • Table 4: Liberia, Sierra Leone, Ghana, Senegal, Gambia • Table 5: Nigeria AMP BCC workshop Bamako September 2010

  6. Advocacy Pointers • Engage Leadership • Political (local, national, and international) • Social (music, sport) • Religious • Business • Policy Change/Accountability • Engagement of diverse sectors is mutally reinforcing • Use opportunity to deepen engagement and get new committments • Engage local leaders in international policy discussion (ALMA) • Engage Media • Use unique campaign elements to atract… • National/Regional press • International press • Be salesmen for malaria • Resource Mobilization • Local Business • Global Donors • Feed progress narrative • Challenges • Messaging leadership • Getting attention AMP BCC workshop Bamako September 2010

  7. How will you pitch them? • Hakunamatata, CEO of Dik-Dik Cola • Biggest beverage bottler in Taifaja • His business is profitable, but biggest cost is absenteeism • Has the ability to put messaging on every coke bottle • FemmaKutie, First Lady of Taifaja • Wife of an African President; influential among African First Ladies • Beloved by the public and women’s groups • It’s a little known fact that she lost a cousin to malaria • Vivianne Vote, Member of Parliament • Member of ruling party; sits on budget committee • Member of joint parliamentary assembly (African Caribbean Pacific) • Like all politicians, she wants to do things that please her voters • RokhayaGrossVoix, Media Mogul • Owns biggest national newspaper and network of community radio • Power and profile make her tick. • Currently makes lots of money from NGOs who buy advertising What will you ask for? More importantly, what will you offer? AMP BCC workshop Bamako September 2010

  8. Pitch Suggestions • Hakunamatata, CEO of Dik-Dik Cola • Being invested in malaria is good for his bottom line. • High-profile branding/CSR opportunities • Great employee motivation and team building • FemmaKutie, First Lady of Taifaja • Naturally affinity with women’s issues • Ability to lead on the issue pan-African • Her personal connection makes her a powerful advocate • Vivianne Vote, Member of Parliament • This distribution will touch every household, every voter in the country • Health investments pay off in productivity • Will create opportunities to stand alongside leading figures business, faith, culture. • RokhayaGrossVoix, Media Mogul • This is news: a unique, transformative moment for health in Taifaja. • Bring compelling content to the table • Opportunities to rub elbows with country and interntaional leadership AMP BCC workshop Bamako September 2010

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