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662 fitness. Brought to you by: Jennifer Hardin, Joe Naylor and Stephen Blaylock. Who we are?. 662 Fitness is an intermediary website connecting military type high intensity trainers with trainees at every level of experience Our model establishes multiple revenue streams
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662 fitness Brought to you by: Jennifer Hardin, Joe Naylor and Stephen Blaylock
Who we are? 662 Fitness is an intermediary website connecting military type high intensity trainers with trainees at every level of experience Our model establishes multiple revenue streams Trainers with established clientele Co-branding Site sponsors Membership fees Trainer fees Image Source
The Market • The health club industry is a $26 billion industry and growing • It employees 573,328 • There are approximately 29,501 locations • The personal training market is $9 billion and growing • It employees 237,982 • There are approximately 56,307 location
Issues • Carving out a substantial web presence in a saturated market • Building brand awareness • Legal issues regarding content and co-branding Image Source
662 vs. “The Others” 662 Fitness The others • Online workouts from high intensity trainers-niche market • Online weekly meal plans including breakfast, lunch, dinner, and snacks • Ability to rack data and compare to others data • Personal feedback from trainers • Ability to view on any device with internet connection • Scalable routines • Laid back comfortable atmosphere • Building a community • Focus on lifestyle • Focus solely on the workout portion, don’t pamper to diet & motivation • Flashy advertising of already fit people • Focus on short term physical change • Intimidating routines
Your investment today will be used to build and maintain the 662 Fitness brand. We will do this by: Building brand awareness Social Media advertising Facebook and Twitter Adwords Campaigns Workout plan Meal plan Personal trainer Meta Tags Optimize search engine results Mainstream fitness media Use of affiliates Co-Branding Customer Relationship Management (CRM) Coupons for membership Rewards for clients agreeing to participate in marketing campaign Contest Promote website awareness Your Investment
Recipe for Success 662 Fitness multiple revenue streams puts our business on the right track for making profits Affiliate Program Content Sponsorship Co-Branded Marketing Direct Distribution We’re different-we’ve all seen or experience these other online fitness business, 662 Fitness is the new generation of online fitness Establish community Lifestyle change Long-term focus Personal feedback Weekly meal plans Affordable/Quality Image Source