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Audio Wire. Improving the online experience. By Sercan Findik & Konstantin Dudeck Group 8. Content. Analysis of current situation Sales Website Recommendations & Advices Vision of new Website Conclusion. The company. Lack of sophisticated Internet medium ( webshop is bad)
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Audio Wire Improving the online experience By Sercan Findik & Konstantin Dudeck Group 8
Content • Analysis of current situation • Sales • Website • Recommendations & Advices • Vision of new Website • Conclusion
The company • Lack ofsophisticated Internet medium (webshop is bad) • No sufficientsales • Customer attractionnotoptimal
Sales Conversion Rate Website is the problem !
Issues of Current Website • Design • not attractive • unprofessional • Navigation/Usability • not user friendly • no service • Content • no discounts • no registration button Boring !
Solution Content Design Functionality Attract Customers
Improvements • Navigation Get high on resultsthrough search engines like Google make yourselfhighlyavailable • Appeal Needsto look attractiveand catch the customer’seye • Functionality Most important thatyourwebshopfunctionsproperly • Service After a customer has bought his/her product, trytoretaincustomers more returningcustomers • Customizeproducts originality, uniqueness
Registration ABOUT US ONLINE SHOP SERVICE Special OFFER’S Audio Wire HIGH QUALITY SERVICE CLASSIC STYLE GOOD PRICE
Conclusion Primary goal: • Create new website, relaunch • more customers, higher sales Focus: • Functionality keep itsimple • Design simplecanalsobeattractive • Service tryto keep customers