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Public Affairs Resources

Public Affairs Resources. Everything a Civil Air Patrol PAO Needs to Succeed. Major Al Pabon, National PA Team Leader Julie DeBardelaben, Deputy Director of Public Affairs, NHQ. Why are we here?. Too many CAP PAOs do not know about the resources available from NHQ and the field.

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Public Affairs Resources

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  1. Public Affairs Resources Everything a Civil Air Patrol PAO Needs to Succeed Major Al Pabon, National PA Team Leader Julie DeBardelaben, Deputy Director of Public Affairs, NHQ

  2. Why are we here? Too many CAP PAOs do not know about the resources available from NHQ and the field. Too many PAOs start with no training and do not know what is expected of them. Too many members give up because they feel they are alone. Why reinvent the wheel?

  3. Resources — People Your fellow squadron PAOs Your group PAOs Your wing PAOs Cadets Other senior members

  4. National PA Team Leader Senior volunteer PAO Liaison between members and NHQ Works with PAOs nationwide Mentors, advises Program management E-Mail: al.pabon@mncap.org Phone 763-269-4109

  5. National HQ Public Affairs Team (NHQ/PA)  Julie DeBardelaben Deputy Director 250 Steve Cox Public Affairs Manager 251 Kristi Carr Staff Writer 434 Dan Bailey Editor, VolunteerNow 255 General e-mail inquiries: paa@capnhq.gov Toll free: 877-227-9142

  6. Communications Tools PA Essentials blog CAP PAO listserv National Public Affairs website

  7. Getting Started as a PAO The PAO checklist The How-to Guide PAO specialty track

  8. How-to Guide This 50+-page living guide for today’s PAO includes all resources available in the PAO Toolkit and on VolunteerNow, plus: Lots of examples and “how-to’s” Three pages of hotlinks to PA essential tools and techniques All information tied to 190-1

  9. Planning All goals are supported by a full-blown PR plan developed according to the four-step planning process outlined in CAPR 190-1.

  10. Planning Legislative Day Wreaths Across America Winter, Summer National Board National Cadet Competition CAP’s 70th Anniversary Wing Commanders’ Course High-Profile Missions

  11. Planning NHQ/PA also provides support to the field: PA planning template Crisis communications planning template Training seminars Sample PA and crisis plans One-on-one support

  12. Four-Step Process • The nationally accepted standard • used by all public and nonprofit • organizations: • Situation Analysis to determine PA needs and opportunities • 2. Based on needs and • opportunities, establish • goals and objectives • 3. Identify action strategies • for implementing goals • 4. Envision what you hope to achieve once implementation takes place

  13. PA Planning Go to PA page, click on PAO Toolkit. There you will find PA Planning Guidelines: CAP Public Awareness Plan Crisis Communications Planning Public Affairs Planning Region and Wing PA Plans

  14. What’s Required in CAPR 190-1? Increase public awareness of CAP, its local, state and national missions and its contributions to the nation. Work directly with military base public affairsofficers in support of CAP activities. Promote cooperationbetween CAP and other aviation organizations, the military, business, industry and civic groups.

  15. What’s Required in 190-1? Provide trainingfor subordinate unit PAOs at least annually. Assemble current media contact informationto foster working relationships. Promote key events in the unit, such as training and actual missions, awards and promotions and special unit activities.

  16. What’s in 190-1? Assemble standard materialspresenting the background of CAP that can be given to the media, prospective members, partner agency officials and others. Use unit websitesto inform the public about CAP.

  17. What’s in 190-1? Regularly submit news advisories and releaseswith photographs to higher headquarters. Create and distribute a newsletter. Generate quality still photography, videos and audio materials.

  18. Compliance Inspection Go to www.gociviliairpatrol.com. Click on Inspector General. Click on SUI Guide or Wing Inspection Guide. The questions for PA follow CAPR 190-1.

  19. Crisis Communications Go to PA page; click on PAO Toolkit; Crisis Communications Sign in to E-Services to see sample crisis communications plans: Public Affairs crisis policy Writing a crisis communications plan — PDF Disaster response coverage

  20. Media Relations National media inquiries High-profile missions National news releases VOCUS Meltwater Facebook Twitter

  21. Media Relations Support Go to PA page, see PA menu on left: Media relations policy Crisis communications policy Hometown news releases News release prototypes Online media kits

  22. Media Relations Support Go to PA page, click on PAO Toolkit: Meeting the Media — courtesy of Air University Media relations instructional videos How do I write a news release for CAP? What should I do with my news releases? News writing tips: Feature writing; human interest story writing; interviewing; news feature writing; personality feature writing

  23. Marketing/Communications CAPVolunteer magazine VolunteerNow Financial Report Wing legislative newsletters PA Essentials blog

  24. Financial Report Search and Rescue Chaplain Corps Disaster Relief Drug Demand Reduction Homeland Security Technology Safety Community Service Aerospace Education Cadet Programs 2-page spread on each topic!

  25. Wing Legislative Day Newsletters Go to www.capmembers.com/events and click on 2010 Legislative Day to download your wing’s newsletter. ALAKAZARCACOCTDEFLGAHIIDIL INIAKSKYLAMEMDMAMIMNMSMO MTNatCapNCNDNENVNHNJNMNY OHOKORPAPRRISCSDTNTXUTVT VAWVWAWIWY

  26. Communications Support Newsletter links Unit website links

  27. Public Affairs’ Main Menu • NHQ PA contacts • Hometown news release program • CAP media policy • Public Affairs crisis policy • CAP Public Awareness Plan • Submission guidelines • CAP PAO Toolkit • CAP unit newsletter links • CAP Public Affairs Officer Academy • CAP unit websites • PA Essentials

  28. Training PAO Toolkit PAO checklist PAO Academy PowerPoints PAO Learning Labs Support for wing and region training Wing Commander’s Course

  29. Training Go to PA page and click on PA Toolkit to access the PAO checklist. Go to http://www.cappao.org/2009.html to access the PAO Academy and PAO Learning Lab presentations.

  30. PIO Emergency Services Specialty Includes three new PIO levels based on National Incident Management System requirements — (PIO-3) assistant PIO, (PIO-2) local mission PIO and (PIO-1) PIO for a major mission. All PAOs will be grandfathered in at the basic (PIO-3) level. PAOs must complete required training to advance to higher levels of the specialty and to recertify as a basic-level PAO.

  31. PIO Training Basic PIO Training (G-290) offered at the 2010 National Emergency Services Academy Will be offered again in 2011 Keep an eye on nesa.cap.gov for info

  32. Other Training on the Horizon New PAO Orientation Revised PAO Specialty Track (CAPP 201) PAO Resource Store PAOs Basic Course

  33. Your PA Resources PAO Toolkit PAO checklist www.capvolunteernow.com PAO How-to Guide

  34. The PAO has many tools and people to help him succeed.Go to Click on CAP National HQ, then on Public Affairsto access many of them. www.capmembers.com

  35. Questions?

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