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TABLE CAPTAIN TRAINING

TABLE CAPTAIN TRAINING. January 2011. Agenda. Welcome & Introductions Event Overview Historical Outcomes Goals & Objectives Table Captain Role & Responsibilities Resources for Table Captains Questions & Answers. Event Overview. The Annual Fundraising Breakfast…

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TABLE CAPTAIN TRAINING

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  1. TABLE CAPTAIN TRAINING January 2011

  2. Agenda • Welcome & Introductions • Event Overview • Historical Outcomes • Goals & Objectives • Table Captain Role & Responsibilities • Resources for Table Captains • Questions & Answers

  3. Event Overview • The Annual Fundraising Breakfast… • is made possible by Board Members, donors, friends and staff of DHCDC serving as Table Captains • is DHCDC’s largest annual fundraiser • is sponsored by Old Point National Bank • highlights the programs and children of DHCDC • follows the “Raising More Money” methodology • Guests are asked to make a contribution to DHCDC at the end of the program

  4. 2011 Fundraising Breakfast Theme • Our 40th anniversary! • This year’s breakfast takes place on a very special date: exactly four decades from the morning DHCDC first opened on April 19, 1971.

  5. Historical Outcomes • From 2003 until 2010 our total number of gifts has gone from 80 to 300 • Highest year was 2008 with 335 gifts • The average gift amount over the eight years is $152.95 • Last year the average gift amount was $156 • Last year average table total was $1172

  6. 2010 Breakdown by Giving Level Breakdown of the 220 donations under $100

  7. Fundraising Breakfast Stats Amount of Gifts

  8. Goals & Objectives • Goal: Raise $100,000 on April 19, 2011 • Increase level of giving among all participants! • Goal: $1500 per table • Communicate suggested minimum donation level to your guests. • Suggested minimum donation is $150.00 • Gift may be given all at once or over time • Use your discretion when sharing this suggestion; you know your guests better than we do.

  9. Based on Historical Data, What Needs to Change In Order to Grow the Event? • Challenge guests to make multi-year pledge commitment • 16 pledges were made last year • Only 5 were for multiple years • Challenge guests to get to NAP Tax Credit level • Only 34 of 300 gifts were NAP credit eligible • Advertise Levels of Recognition

  10. Levels of Recognition • Levels of recognition are published in our Annual Report and online. • Advertise the levels of recognition to your guests. • Advocates of the Children • $5,000 and above • Champions of the Children • $1,000 - $4,999 • Supporters of the Children • $500 - $999 • Friends of the Children • Gifts up to $499

  11. Role of the Table Captain: Filling Your Table(s!!) • Fill one table – yourself and 9 guests • Be strategic…. • Use a personal touch - Invite your guests in person or with a personal phone call • Send each person who agrees to attend as your guest the postcard with a personal note on the bottom. • Submit your guests’ contact information to Cassie Benson Stafford AS SOON AS POSSIBLE!

  12. Role of the Table Captain: Day of the Event • Plan to arrive at 7:30 to check in and host your table by greeting and helping your guests feel welcome. • Encourage guests to arrive by 7:45 so that they can find their table prior to the start of the program • WAIT to pass out pledge cards until the Board President explains the pledge card! • Collect all pledge cards prior to your guests’ departure. • PLEASE thank each of your guests for coming & giving!

  13. Resources for Table Captains • Download your Table Captain information packet at our website www.dhcdc.org/fundraisingbreakfast.htm • This year’s website is more interactive, where you can register for the breakfast (if no one has invited you), sign up to be a Table Captain or just learn more. • Contact DHCDC Staff: • Cassie Benson Stafford – TC Coordinator cbenson@dhcdc.org or 825-6200 • Beth Doggette – Development Director bdoggette@dhcdc.org pr 825-6200 • Invite potential guests to a Milk & Cookies Visit

  14. Invite potential guests to a Milk & Cookies Visit • Guests will see the children in action, get a tour and hear a short presentation about DHCDC. Guests are NOT asked for a donation at this event. • This is a great way to get your guests invested prior to the breakfast or to persuade them to become your guests on April 19 • Dates are as follows (Milk & Cookies Visits last one hour): • January: 13, 20, 27 • February: 10, 17, 24 • March: 10, 17, 24 • Email Beth Doggette at bdoggette@dhcdc.org the names of the contacts you would like us to invite OR contact us to discuss hosting your own Milk & Cookies

  15. Table Captain Incentives • The Table Captain who brings in the highest dollar amount on April 19, 2011, will win a prize. • Just for being a Table Captain this year, all Table Captains will be entered into a drawing for a prize. • Prizes will be announced once details are confirmed. Stay tuned!

  16. Top Fears of Table Captains • What if I can't get 9 people? That’s okay, we will combine tables if necessary. Just do your best. • What if my guests can't give much money, or any at all? That’s okay too… sometimes those guests may have connections to others or may wish to be a Table Captain in the future. • What if people say no? Let them know we will mail them a pledge card and information about DHCDC.

  17. for your willingness to act as an ambassadorfor DHCDC’s 9th Annual Fundraising Breakfast! THANK YOU

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