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Not everyone is interested in your products/services.<br>Before start marketing, know who is your real target customer?<br>Know how to create your buyer persona.<br>https://www.ensett.com/<br>
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The buyer’s persona is a fictional assumption. A buyer persona is an ideal characteristic of the customer based on the research of theexisting customers of the brand. 2
Why Buyer Persona Is Important? If you understand the buyer’s persona you will have a tremendous insight for your business & customer. If you understand the buyer’s persona you will understand the area where your marketing time & efforts needs to be invested. 3
Buyer Persona Example- HANDICRAFTPRODUCTS Your business is Handicraft products. So who’s your target customer? 4
First, let’s give a fictional name to your target patron. Buyer Persona Name Rita 5
Basic Details: • She is a female • Home makers • Lives in a city • Married woman • Devoted mother and caring wife. • Loves to decorate her homes. 6
Age of Rita: • 24-55 Years 7
Her challenges: • She always gets costly and bad quality of arts & handicrafts. 8
Her Preference: • She likes bright range of colors in arts like Leather, Jute, Woodwork, Saris and Silk. 9
Her Objective: • She wants to understand how handicraft made and how she can find those handicrafts at the comfort of her home. • Rita is fed-up of browsing Google to find answers to problems she’s looking to solve. So she wants a right and perfect answer for it. 10
Holla Above is the Buyer persona of Rita. Now you know your target customer. Start targetting her with leads capture/Re-targetting etc. 11
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