IBM System x & BladeCenter Delivering Smarter Systems for a Smarter Planet

1. Don Roy donr@us.ibm.com IBM System x & BladeCenter Delivering Smarter Systems for a Smarter Planet

2. Client challenges with enterprise workloadsDatabase, Virtualization, Transaction processing Memory Capacity Do More With Less Simplify • Restricted server utilization • Bigger workloads • Difficulty supporting more, bigger virtual machines, growing databases and increases in transaction processing. • A need to reduce operational expenses • Having to cut license fees and energy costs • Investing in only what is needed • Having to get the most out of existing data centers. • Speed time from deployment to production • Optimized performance for their workload needs • Get more out of the people, IT, and spending they have • Flexibility to get the IT they need, the way they need it Difficult challenges create an opportunity for innovation

3. The PC architecture has already been pushed to its limits BUT We Love Them! x86 SERVERS We Hate Them! 1 Based on IBM estimates. 2,3 Clabby Analytics, The Data Center ‘Implosion Explosion’ … and the Need to Move to a New Enterprise Data Center Model, February 2008 Are easy to acquire Support a broad application base Take advantage of readily available administration skills In distributed computing environments, 85 percentof computing capacity sits idle1 Power and cooling costs are now eight times greaterthan they were 12 years ago2 Management costs now represent 70 percentof IT budget³

4. Traditional server paradigms need to change     • The x86-based PCarchitecture is now 28 years old. • It has evolved through PCs, towers, racks and blades. • Holds 53 percentof the server market and that number is growing. Rack optimized Blade Servers Tower PC Servers Personal Computers

5. A smarter planet demands smarter systems Scale quickly and efficiently. Remove memory bottlenecks. Maximize utilization. Are optimized for workloads. Provide rapid access to data. Clients need systems that: DATA      Workloads Innovation         The next generation x86 architectures must be able to keep up with the proliferation of workloads and explosion of data of a smarter, more interconnected planet.

6. IBM Systems…………. In today’s economy, we need dynamic infrastructures that drive down costs, and are intelligent and secure. Reduce Cost Not just containing operational cost and complexity, but achieving breakthrough productivity gains through virtualization, optimization, energy stewardship, and flexible sourcing. Improve Service Increasingly customer demand for quality service & continuous accessibility Manage Risks and Threats Security, resiliency & compliance challenges are created by the accelerating pace of change.

7. Smarter systems from IBM enable you to add memory to x86-based systems independently of the processor 6x more memory per processor Add up to 97% Reduce storage costs by up to 50% and licensing costs by © 2010 IBM Corporation

8. & Enterprise iDataPlex Server Consolidation, Virtualization BladeCenter Web 2.0, HPC, Grid, Energy Efficiency Infrastructure Simplification, Application Serving Stand alone Applications Rack and Tower System x & BladeCenter“Fit for Purpose” Scale Up Scale Out

9. Maximize memory, minimize cost, simplify deployment Smarter Systems for a Smarter Planet New thinking for the next generation of x86 systems

10. eX5 leadership for an evolving marketplace5th Generation of X-Architecture 2007 4th Generation 2003 2nd Generation 2001 1st Generation 5th Gen: Breakthrough performance, ultimate flexibility, simpler management 4th Gen: First x86 server to break 1 Million tpmC 2010 5th Generation 3rd Gen: First x86 server with Hot-swap memory 2nd Gen: First x86 server with 100 #1 Benchmarks 1st Gen: First x86 server with scalable 16 processor design 2005 3rd Generation

11. eX5 Portfolio - Systems for a Smarter Planet System x3850 X5 Consolidation, virtualization, and database workloads being migrated off of proprietary hardware are demanding more addressability BladeCenter HX5 Demand for minimum footprint as well as integrated networking infrastructure has increased the growth of the blade form factor. System x3690 X5 Powerful and scalable system allows some workloads to migrate onto 2 socket design that delivers enterprise computing in a dense package 4U / 4-Way Scalable Broad coverage for most enterprise applications, server consolidation, virtualized workload enablement.

12. IBM System x3850 X5 Get the best performance per workload with a versatile, scalable platform that delivers 6 times the memory of any 4-socket x86 system today for the maximum utilization, reliability and performance needed for compute- and memory-intensive workloads. • Scalable 4-socket 4U server • Up to 96 DIMMs with MAX5 • eXFlash • FlexNode 12

13. x3850 X5: 4-socket 4U x86 (Nehalem EX) platform (2x) 1975W Rear Access Hot Swap, Redundant P/S 2x 10Gb Ethernet Adapter (8x) Memory Cards for 64 DIMMs – 8 1066MHz DDR3 DIMMs per card 6x - PCIe Gen2 Slots (+2 additional) (4x) Intel Xeon CPU’s RAID (0/1) standard, RAID 5/6 Optional (2x) 120mm Hot Swap Fans 2x 60mm Hot Swap Fans (8x) Gen2 2.5” Drives or2 * eXFlash DVD Drive Dual USB Light Path Diagnostics

14. IBM System x3690 X5 A scalable server that delivers up to4x the memory of today’s 2-socketservers anddouble the processing cores, for unmatched performance. • Scalable 2 socket 2U server • Up to 64 DIMMs with MAX5 • eXFlash • FlexNode 14

15. x3690 X5: 2-socket 2U (Nehalem EX) platform (1x) x16 (full height, full length or (2x) x8 (1 full size, 1 full height / half length) (2x) PCIe x8 Low Profile (1x) PCIe x4 Low Profile for RAID Scaling ports 32 x DDR3 Memory DIMMs 16 in upper mezzanine (pictured) 16 below (4x) N+N 675W Rear Access Hot Swap Redundant P/S Light Path Diagnostics 8x Memory Buffers DVD Drive (4x) 60mm Hot Swap Fans Dual USB (16x) Gen2 2.5” Drives or3 * eXFlash

16. MAX 5 Doubles Memory Capacity MAX 5 Features: • Expand memory capacity • No impact on memory latency • Up to double the number of memory DIMMs than the competitors • Over five times the memory capacity in two sockets vs. today’s leading two-socket systems • 2 mechanical designs (1u or Blade) Provides the memory customers have needed for database and virtualization – up to 100% more virtual machines Allows higher memory capacity to be reached with less expensive DIMMs for more economical high end implementations

17. Maximize memoryThe new eX5 portfolio provides as much as twice the amount of memory as competitive systems 2-socket 4-socket 8-socket 200 192 128 128 100 96 80 64 64 40 DIMMs 32 18 Non-IBM Nehalem EX Non-IBM Nehalem EX Westmere EP Non-IBM Nehalem EX BladeCenter HX5 System x3850 X5 System x3690 X5 BladeCenter HX5 System x3850 X5 System x3690 X5

18. 100 to 3 3 System x3850 X5 Systems (4-socket, 6-core) What does this mean for your business?Reducing the cost of your IT • 3 Month ROI • Save 70% per year in IT costs 100 HP DL380 G4 Rack Servers (2-socket, 2-core)

19. 50 to 2 2 System x3850 X5 Systems (4-socket, 8-core) What does this mean for your business?Reducing the cost of your IT • 3 Month ROI • Save 80% per year in IT costs 50 HP DL585 Opteron Rack Servers (4-socket, 4-core)

20. Minimize costEliminate the memory bottleneck and minimize VMware licensing costs 82% more VMs Same 2S license cost 50% license cost Same number of VMs x3690 X5 with MAX5 x3690 X5 with MAX5 4S Non-IBM server 2S Non-IBM server Software licensing costs for VMware Enterprise Plus Cost: $3,500 per processor. Memory is constrained before processors are fully utilized.

21. Minimize costReduce Microsoft SQL software licensing costs by 50 percent using eX5 technology A 1,000 user SQL Server 2008 database using a Nehalem-EX system. Non-IBM Nehalem-EX server System x3690 X5 2-socket Nehalem-EX server 50% license cost Same number of users Notes: All pricing shown is Microsoft List Pricing as of January 2010 per the pricing information on http://www.microsoft.com/sqlserver/2008/en/us/pricing.aspx Pricing model used is per processor licensing which is based on $24,999 per physical socket on the server (logical cores are not counted)

22. eXFlash - Maximum internal storage performance Combination of solid-state disk technology and high-speed controller architecture deliver extreme performance to replace limited IOPs of traditional HDDs Maximize Performance, Cost, Reliability A single x3850 X5 with eXFlash delivers the same storage performance of: • 800 spinning hard drives • For just 3% of the cost • 3.2TB in x3850 x5 / 4.8TB in x3690 x5 Each blazing fast eXFlash delivers: • Over 240,000 IO operations per second • 99% better performance per watt • Power reduced to 1% of spinning disks • 64x greater reliability over traditional HDDs

23. IBM BladeCenter – Industry Leading Choice • Purpose optimized chassis • versatile family • common solutions • complete compatibility MultiCore Cell • Platform optimized blades • flexible solutions OEM • Less power/heat • Family compatibility • Ecosystem of suppliers • Better redundancy • Innovative technology options • Innovative advantages

24. IBM BladeCenter HX5Scalable high end blade for high density compute and memory capacity Scalable blade server enables standardization on same platform for two- and four-socket server needs for faster time to value, while delivering peak performance and productivity in high-density environments. • Scalable 2 socket Blade • Up to 80 DIMMs with MAX5 • Latest NHM – EX processor • FlexNode

25. HX5 Blade 2x SSD drives (1.8”) 16x VLP DDR3 Memory 2x Intel Nehalem-EXProcessors Dual & redundant I/O and Power 2x IO Expansion Slots(1x CIOv + 1x CFFh)

26. HX5 4-Socket Blade 4x IO Expansion Slots(2x CIOv + 2x CFFh) 4x SSD drives (1.8”) (2 per node) 32x VLP DDR3 Memory (16 per node) 4x Intel Xeon 7500 Series CPUs (2 per node) 16x memory buffers (8 per node) 2x 30mm nodes Scale Connector HX5 Configurations • 2S, 16D, 8 I/O ports, 30mm • 4S, 32D, 16 I/O ports, 60mm Additional Features • Internal USB for embedded hypervisor • Dual & redundant I/O and Power • IMM & UEFI

27. MAX5 for HX5 MAX5 HX5 6x memory buffers • FireHawk • 6 SMI lanes • 4 QPI ports • 3 scalability ports 24x VLP DDR3 memory HX5+MAX5 Configurations • 2S, 40D, 8 I/O ports, 60m • 4S, 80D, 16 I/O ports, 120mm

28. IBM BladeCenter Scalable Blades HX5 Blade HX5 Blade with MAX5 Never before seen levels of scaling… • 2-socket, 30mm building block • 2-socket  4-socket w/ logical partitioning Max compute density! • Up to 32 cores in a 1¼ U equivalent space • Modular scalability in 2-socket increments to get to 4-socket • Targeted for database, and compute intensive simulations Bringing the goodness of eX5 to blades… • Snaps onto base blade (sold as a bundle w/ base HX5) • Enables more memory than any other blades Blade leadership! • Up to 30% more VMs than max competition blade • Flexible configurations & unmatched memory capacity, scaling from 1-socket, 32D  4-socket, 80D • Uses processors that cost up to 30% less than the competition for scaling • Targeted for Virtualization & DB for customers that need a blade form factor 2P, 30mm 2-socket, 40DIMM 8 I/O 60mm 4-socket, 80DIMM 16 I/O 120mm 2-socket, 16DIMM 8 I/O ports30mm 4-socket, 32DIMM 16 I/O 60mm Common Building Block

29. Reduce $/VM cost by over 30% by virtualizing on HX52.5X memory over HP BL490, more VMs per server, drastically reduced SW licensing costs HX5+MAX5 • 30% more virtual machines at same CapEx • 50% VMWare license cost savings • 50% fewer servers to manage • 1/3 more compute overhead for peak workloads • PLUS OpEx savings from simplified management and reduced energy costs • Customer Scenario • $60K Budget • 2 – 3 GB / VM • 50% utilization HP BL490 G6

30. FlexNode enables you to dynamically transform a single into two distinct systems - and then back again Two 2S Systems One 4S System Optimize workloads:Run interactive applications by day on a 2S system and batch jobs by night on 4S system Help reduce software licensing costs:Execute partitions to optimize software licensing costs when priced per system core. Boost security:Isolate workloads to help improve security and assure quality of service.

31. Memory Expansion and Scaling with MAX5 Native (QPI) Scaling Memory Expansion with MAX5 eX5 configuration flexibilityChoose a system that fits your needs today and in the future Base System

32. Benchmarks Show the Advantage of eX5 The 3850 X5 outperforms HP’s DL580 G5 across the board! Benchmarks 3.5x Faster SAP performance • Designed for enterprise applications, eX5 systems are the only ones with the right balance to deliver maximum capability and minimum cost • Virtualization demands memory to run the most efficient virtual environments. With eX5, clients can get 6 times the memory as HP’s Dunnington – based DL580 G5. • Database and transaction processing applications need the memory capacity and bandwidth from eX5. And with eXFlash, clients can lower costs 97% for database storage. 3.8x Performance 2.8x Database Performance TPC-E SPEC VMmark 2-tier SAP SD

33. IBM’s New 2 Socket Servers Can Help! x3650 M3 - The Ultimate Business Critical Server x3550 M3 – General Business Compact Server x3500 M3 - Business Critical Tower Server x3400 M3 – General Business with Enterprise Features

34. Lower costs with improved performance • 50% more cores1 • Up to 40% top bin-to-bin performance increase and up to 60% for HPC1 • Up to 15:1 consolidation with a 3-month paybackfrom clients’ current install of 4-year old servers1 • New Low-power SKUs1 • 50% more memory capacity2 on rack-optimized servers • 60% more internal storage capacity2 on rack-optimized servers  Let us help you meet your IT challenges 1 Based on Intel Data 2Combination of more DIMMs/drive bays & increased capacities (may be backward compatible on M2)

35.  IBM System x3650 M3 • NEW higher performing 4C & 6C Intel® Xeon® Processor 5600 Series • 40% to 60% (HPC) performance increase • 15:1 consolidation w/ 3 month payback • 2-Socket 2U • 18 DIMMs • UDIMM Support • Up to 9.6TB of storage2 • 6 Gb RAID • #1 SPEC Power Benchmark3 50% more memory1 60% more storage Leadership Energy Efficiency Best in class reliability and availability w/ predictive failure & redundancy The flagship System x 2U 2-socket rack server delivers leadership performance per watt computing and handles business-critical applications. You get exceptional price/performance with low total cost of ownership. 1Combination of more DIMMs/drive bays & increased capacities (may be backward compatible on M2) 2 June 3 x3650 M2

36.  IBM System x3550 M3 • NEW higher performing 4C & 6C Intel® Xeon® Processor 5600 Series • 40% to 60% (HPC) performance increase • 15:1 consolidation w/ 3 month payback • 2-Socket 1U • 18 DIMMs • UDIMM Support • Up to 4.8TB of storage • 6 Gb RAID 50% more memory1 60% more storage Leadership Energy Efficiency The flagship System x 1U 2-socket server is our low-cost rack server capable of handling many business critical applications. You get great server value in a compact 1U form factor. Open architecture and common tools for quick and simple installation 1 Combination of more DIMMs/drive bays & increased capacities (may be backward compatible on M2)

37. Reduce TCO With Increased Performance 20:1 Consolidation Ratio(1) with Energy Efficient Design Customers can lower energy costs $100 per server annually and maintain workload levels with significantly fewer of the new IBM x3650 M3 servers (2) 2005 20 - x346 Server Single-Core processor • 50% lower annual energy costs(3) • Over 12x more performance per server(3) • 93% Floor Space Reduction 20:1 Consolidation (1) 2010 1 - x3650 M3 Server Six-Core processor (1) Based on IBM Alinean Tool Results (2) IBM Engineering Research Study, Feb 2009 (3) Based on Intel performance data, 2009

38. 1280mm 1200mm 444 x 700mm 444 x 700mm 446 x 520mm 446 x 520mm 600mm (840mm w/RDHx) 1050mm 1020mm iDataPlex – Innovative Design • Rotated the rack 90 degrees • Doubles the density in same footprint • Half depth, front-access servers • - Low air-flow impedance • Greater cross-section for RDHx • 100 U Rack • 16 Vertical U for switches and PDU’s One iDataPlex Rack Two Standard 19” Racks

39. IBM iDataPlex dx360 M3 • NEW higher performing 4C & 6C Intel® Xeon® Processor 5600 Series 2-Socket highly dense server • SPECpower leadership 2 processor score • 16 DIMMs • Up to 24TB of storage in a 3U configuration • Network convergence at the server • Increased Performance for HPC • More memory bandwidth with 2 DIMM per channel @1333 MHz • Low voltage memory • Optional Redundant Power Higher Performance Greater Reliability Maximize performance and optimize energy and space efficiencies with the latest iDataPlex server. The innovative, half-depth iDataPlex design continues to improve by optimizing for maximum density and airflow efficiencies. The new features deliver outstanding performance in a flexible platform that can be tailored to your data center’s processing, storage or I/O needs. 

40. Enhancing your IT value with System x Options – What’s New? 1.35V memory 16GB DIMMs1 Enhanced digital KVM switches Storage HBA Memory Rack and power infrastructure 2TB “Nearline” and 600GB 2.5” HDDs 320GB High IOPS SSD PCIe adapter 1.8” double dense SSDs 10Gb “Virtual Fabric” adapter Networking Storage (HDD/SSD) Optimizations for RAID 5, SSD & encrypting drives Intel® Xeon®Processor 5600 Series RAID Controllers Processors Tape / Removable HDD 1 June 2010

41. & Enterprise iDataPlex Server Consolidation, Virtualization BladeCenter Web 2.0, HPC, Grid, Energy Efficiency Infrastructure Simplification, Application Serving Stand alone Applications Rack and Tower System x & BladeCenter“Fit for Purpose” Scale Up Scale Out

42. Thank you!