1 / 9

Share a Coke Campaign: Igniting Conversations Online and Offline

Create a campaign to increase consumption and get people talking about Coke by executing a strategic plan both online and offline.

vivianc
Download Presentation

Share a Coke Campaign: Igniting Conversations Online and Offline

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Background Mission: Create a campaign that will get people to notice Coke both online and offline.

  2. Objectives Increase consumption over summer Get people talking about Coke again consume the product, not just love the brand

  3. Strategy

  4. Execution

  5. Execution

  6. Execution

  7. Results Facebook page grew 39% Young adult consumption up by 7% 18,300,000+ media impressions Traffic on the Coke Facebook site up by 870% 76,000 virtual Coke cans were shared online 378,000 custom Coke cans were printed at local Westfield malls across the country

  8. REFERENCE: http://www.marketingmag.com.au/case-studies/share-a-coke-campaign-post-analysis-15944/#.VGRoU8nFmTM

More Related