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When it hits the fan!: Crisis case examples

When it hits the fan!: Crisis case examples. What would you say in a media release regarding this video posted on YouTube? What would your reasoning be in structuring key elements in that release?. Unexpected “toppings” at Dominos (2009).

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When it hits the fan!: Crisis case examples

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  1. When it hits the fan!: Crisis case examples

  2. What would you say in a media release regarding this video posted on YouTube? What would your reasoning be in structuring key elements in that release? Unexpected “toppings” at Dominos (2009)

  3. Search terms for identifying the extent of negative publicity

  4. The Dominos Crisis: Unexpected toppings

  5. Write a brief social media release for a blog or Facebook. Itemize your key points numerically as you would present them.

  6. Dominos YouTube Response CEO YouTube comment What was effective/ineffective about this response? What would you recommend?

  7. Nestles “Green” Facebook Disaster Greenpeace video

  8. “So, let’s see, we have to be well-mannered all the time but it’s perfectly acceptable to refer to us as everything from idiots right the way down to sons of Satan with a few obscenities and strange sexual practices thrown in?” --Excerpt from Nestle Facebook administrator Nestles Facebook Disaster Facebook 101

  9. The blogging firestorm continues

  10. As the Nestle crisis unfolded, the figure to the right shows the rapid increase of new comments per hour. The figure below shows the price drop in Nestle stock over the course of two days

  11. Dell computer Case: Exploding myths YouTube video demonstration

  12. Dells blogging experience led them to conclude:

  13. Some recover….some don’t Recoverers Nonrecoverers Hill & Knowlton (2011)

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