Bajaj Pulsar: Nothing short of a legacy

1. Bajaj Pulsar: Nothing short of a legacy! Every great success story starts with a dream and that is exactly how the Bajaj Empire has come alive too. The dream was create bikes that are affordable and easy for people to own. Obviously it was not the easiest of tasks to be implemented in India. While Bajaj was present for many years before the launch of the Bajaj Pulsar, the two-wheeler put Indian bikes on the map for good. The bike was developed by the R&D department in 2000 - 2001 and was brought to Indian roads in November 2001. The launch was dominant with the 150cc and 180cc Pulsar that took the nation by storm and was suddenly the most wanted bike around. If you thought that bikes India were not about numbers, think again. The Pulsar averages close to 47% of the market share in its segment, now that is a statement. From the launch to date, roughly from April 2012, there are more than 5 million units that have been sold. In fact the popularity of the bike has been such a high that Bajaj have come out with different engine sizes for them.

2. Today, the bike is present is 135 cc, 150 cc, 180 cc, 200 cc and lastly 220 cc. There are rumours of the bike soon to have a 400 cc variant too. One of the main reasons behind the success of the Bajaj Pulsar is the change in thinking that the bike has brought out over years. Before the Pulsar days, the bikes in India market were more about mileage, contemporary looks and so on. It can be best described in a boring and more traditional outlook of buying bikes. Today though, the entire market has changed in to a trendy, cool and sporty segment. There are so many different bikes that have come towards this growth plan just because of the way the Pulsar changed the market. If you had to buy a bike today, the first thing you would think about is the compatibility and the way it would fit in with these very factors. There are no two ways about it; bikes India market changed altogether post the launch of the Bajaj Pulsar. The youth almost expect a vehicle that is high on power, performance and mileage. It is the benchmark that has been set today in the market and how people want the perfect bike – something that is set by the Bajaj motorcycle company. Most people looking to buy the best bike India today; makes a shortlist of bikes to buy and there is no doubt that you would find the Pulsar on that list. If you ever had to make that list of two-wheelers to buy, you can be rest assured to get the trendsetter on that list.