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Do something

Do something. Do something collaborative. The challenge. Q. How many universities are there in the U.S?. 2,618. accredited four-year universities. Do something collaborative. The challenge. Q. How many colleges and universities are there in KANSAS?. 63. Do something collaborative.

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Do something

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  1. Do something

  2. Do something collaborative

  3. The challenge Q. How many universitiesare there in the U.S? 2,618 accredited four-year universities Do something collaborative

  4. The challenge Q. How many colleges and universities are there in KANSAS? 63 Do something collaborative

  5. The challengers How many collegetaglines on file? ~700 Do something collaborative

  6. Not a challenge “Our students come to us seeking the freedom and ability to change their lives and the lives around them. And we deliver” Valparaiso School of Law Do something collaborative

  7. Challenger(s) “Invent the future” Virginia Tech USC UNLV Dow Corning Do something collaborative

  8. Our challenge 1 Key messages that For prospective students, faculty For stakeholders like taxpayers For legislators Do something important

  9. Our challenge 2 Differentiate KU What sets KU apart How KU can help you Do something important

  10. Our view KU is ‘Distinctive’ “KU has a distinctive sense of place that instills school pride and an excitement about learning” - DEEP Report Do something important

  11. Our view KU is ‘Distinctive’ Rankings Location People Traditions Do something important

  12. Our view We have Purpose Why we do what we do Making a difference in the world Appealing to the committed student Do something important

  13. Our view Statements of purpose Because people need to know Because people deserve lives with dignity Because knowing the law is your best defense Because you need answers Journalism Social Welfare Legal Services for Students KU Info Do something important

  14. Do something with purpose and distinction

  15. Campaign Theme Do Something with purpose and distinction Statements of purposeWhy we do what wedo— appeals to prospective students and others who seek purpose in their lives Statements of distinctionWhat we do best — appeals to prospective students and others who seek distinction, prestige and engagement in something of significance Personal StatementsWhat Ido and why – Illustrative and interactive content appeals to prospective students and others who wish to express their passions, views. (Photos, videos, short personal narrative, artwork.) Do something important

  16. Goals Internal • Create a university-wide awareness of our purpose and points of distinction • Empower individual units to communicate their purpose and points of distinction External • Establish KU in public’s mind as a top national university with superior academic and research programs. • Engage the best and brightest prospective students Do something collaborative

  17. Communicators are Do something meaningful

  18. Online Database to collect points of distinction Login Search Statements View Statements Do something meaningful

  19. Enter and edit points ofdistinction Describe Source or link Time stamp Categorize Key words Track editing Do something enlightening

  20. Categorize by key message areas 1. Acclaimed faculty and academics 2. Pioneering research 3. Focus on health and wellness 4. Globalism and diversity emphasis 5. Alumni network and career connections 6. Dynamic campus life 7. Economic engine for state 8. Student, faculty and staff commitment Do something organized

  21. Case Study School of Social Welfare because people deserve lives with dignity • Ranked 14th in nation by US News • 30 percent growth in research funding • Faculty member on prestigious White House Council on Aging • International faculty and student exchanges • New faculty recruited from top doctoral and research universities • National accreditation for 58 consecutive years Purpose Distinction Do something healthy

  22. KU Homepage Campaign Space Do something online

  23. Unit Distinction Page Distinction Purpose Do something big

  24. We need you A key factor in the success of this project will be the way in which we as administrators communicate its merit to our units. Statements of purpose Build Points of Distinction database Assign Content ManagersAssign content managers in your area to be responsible for collecting, verifying and editing statements of purpose and distinction Do something original

  25. We will all benefit Consistent key messaging Consistent web presence Pride Points and nuggets Accessible 24/7 Fresh, timely Do something original

  26. Do something An Integrated Campaign to establish KU as the first choice for the best and brightest

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