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Lecture I

Lecture I. Guidelines for Case Write-ups and Final Projects. General Guidelines for the Case Write-up. Executive Summary (limit it to one page) Background Analysis Industry Analysis / Global Competitive Environment Company ’ s Administrative Heritage / SWOT Analysis

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Lecture I

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  1. Lecture I Guidelines for Case Write-ups and Final Projects

  2. General Guidelines for the Case Write-up • Executive Summary (limit it to one page) • Background Analysis • Industry Analysis / Global Competitive Environment • Company’s Administrative Heritage / SWOT Analysis • Issue(s) – Problem Statement • Decision Alternatives • Recommendation • Implementation (Font size –12, double-spaced, 15 page limit, excluding appendices

  3. Some notes on Implementations • ·       Action plans and short-term objectives • ·       Evaluation and Control (1 page) • ·       Performance measurements (critical • success factors) • ·       Update (if identifiable company)

  4. Group Case Evaluation Oral Presentation (60 points) • Coordination • Issue(s) • Presentation • Monitoring of the Class Discussion • Written Report (100 points) • Organization / Structure • Research • Analysis • Proposed Resolution

  5. MBA 270 Projects - 1 Choose a company – Intel, Motorola, Toyota,Yahoo,Google..(subject to instructor’s approval) Part I. - History/Background • Internationalization ( basic data) • International Expansion Strategies ( see Lec.#2 – slides 18 and 19) • Core Competency ( may have evolved over time)

  6. MBA 270 Projects - 2 Part II Analysis (then and now) Essential points to be covered • Strategic orientation/mentality/administrative heritage • Company’s structure of its international operations/organizational configuration • Control and coordination (HQ-Subsidiaries relationships, control approach, mechanisms of coordination and control) • Evaluation and Update

  7. Final Project Evaluation Oral Presentation Coordination • Presentation • Monitoring of Class Discussions Written Report • Organization/Structure • Research • Analysis

  8. Sample Midterm essays from the past ( 3 slides – 1) DFIs from developed nations have been shifting among different markets in recent years. Analyze this phenomenon from (1) the driving forces, limitations, and countervailing forces of MNCs’ globalization, and (2) the changing international political and economic environment in the 90’s.

  9. Changing Trading Partners -2 Trade Theory, Theory of Comparative Advantage… Theories: Countries differ in climate, factor endowment, innovative capabilities,……… Actual trade patterns: similar/industrialized countries

  10. History - 3 V. Reitman, “US Firms Turn to the Developing World”, WSJ, A2. 8-4-93 R. L. Hudson, and J. S. Lublin, “Power at the Multinationals Shifts to Home Office”, WSJ, B1, 9-9-94 WSJ, 9-25-96 ……”Total DFI/95, $315 billion, up 40%, 90% of this increase could be attributed to MNCs from the developed countries to the developed world…..1/3 of the 100 largest MNCs are US companies………most important DFI location for US MNCs – Europe…) Go to Paul Krugman’s web-page. (http://web.mit.edu/krugman/www/ )

  11. Sample Midterm Essay Midterm, Fall 2002 Take-home essay (40 points) Pertaining to the issues complicating the structuring of multinational companies' organizations (slides #2 and #3 of Lecture Notes No. 4), use a company as an example and discuss how it could be re-structured to develop these capabilities accordingly. 

  12. Sample midterm essay - new Samual Palmisano argues that the old concept of MNE is outdated ( Foreign Affairs, 2006). Use Bartlett and Ghoshal’s organizational topology to discuss how their transnational management model has successfully projected the evolution of cross-border management in the past ten years.

  13. Recognize a few names(look for their publications in the past 3 years) • Thomas Friedman • Joseph Stiglitz • Samuel Huntington • Francis Fukuyama • Neill Ferguson • Thomas Barnett

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