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Be the Queen of your Chess Board. Navigating Donors through Annual, Major and Planned Gift Solicitations. https:// youtu.be/d0fcfP7rg1w. Objectives. Importance and timeliness of making the ask Pivoting from annual to major to planned and vice versa
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Be the Queen of your Chess Board Navigating Donors through Annual, Major and Planned Gift Solicitations
Objectives • Importance and timeliness of making the ask • Pivoting from annual to major to planned and vice versa • Continuing the conversation for a larger gift • Involvement of senior leadership
Major/Planned Gift Conversations • Gauge their capacity and inclination • Listen for cues regarding timing • Provide the donor with options for impact • Ask so they can act
After the Ask • Follow-Up • Prepare stewardship plan • Start brainstorming about next gift
Engaging Leadership • Understand the dynamic • Don’t compare relationships • Manage as much follow-up work as possible
Engaging Leadership • Recognize the opportunity for your donor • Manage their expectations from the start • Utilizing my knowledge and experience