Detailed Information About E-Commerce Product Catalog Management

1. Detailed Information About E-Commerce Product Catalog Management Nowadays customers are demanding rich and consistent product information from all the online vendors and that is the reason that e-commerce portal must provide the product catalog to their vendors. It helps them to manage their products and stay firm in this competitive world. Let's discuss the detailed information about the e-commerce product catalog management. What is the e-commerce product catalog management? It is the strategic process of managing the e-commerce product catalog to ensure the quality of product data across all of your sales channels. It includes how to organize, standardize, and publish the product data to the e-commerce portal. It doesn't matter that product data is your or someone else, you just need to manage it in the way that ensures the accuracy across all the product. What are the challenges in catalog management? Vendors have to manage the only single catalog for all their products, it seems managing the product catalog is very simple. But actually, it is very tough for the vendors because of several reasons.  If you are a multi-channel seller, then you might have multiple branded sites and sell on different marketplaces such as Amazon or eBay. Each of these channels requires a specific

2. data format for your products.  If you update product information frequently then you need to make the changes in different channels at the same time.  Some vendors get the product information from the suppliers and that information has to be formatted with extra attributes.  Generally, vendors have large teams who spend lots of time in compiling, updating, and publishing the product data and most of the product information get interchanged. These are the challenges generally vendors face in managing their product catalog and these are the reasons e-commerce portals provide the product catalog management system for their vendors. Basically, e-commerce product management helps vendors to build the foundation of your businesses. Let's see how e-commerce product catalog management system helps vendors. Create rich and consistent product information The e-commerce product catalog management system arrange the product information properly which ensure that vendors have customer-ready product information that is consistent and fully attributed. For example, if the vendor offers black color shoes then it should come under the black color attribute even if it comes from suppliers. This type of attribute helps you to build quality information about the product. Build an omnichannel experience E-commerce product catalog management system builds the foundation of an omnichannel strategy for the vendors. Most of the customers have a habit of searching the same products on different e-commerce portals before making the final purchase. Consistent product information across the different e-commerce portals make an omnichannel experience amazing and customers can easily search and find the same product by means of any touchpoint. E-commerce product catalog management system ensures that the product information allows for this type of consistency.

3. Improves customer experience Detailed product information provides better overall customer experience. Customers are more likely to buy the products which have detailed information because it ensures that the product is searchable, easy to find, and customers feel confident that they are buying the exact item they want. When you provide this type of customer experience the customers will definitely choose your portal and return for a repeat purchase. Grow the business Product catalog management system helps vendors to grow their business. A good e-commerce catalog management system must allow their vendors to showcase the large catalog of products that they can get established themselves. Basically, vendors get benefits in two ways such as: Easily expand the product assortment When the product data is not a mess then it is easy for vendors to add more products. For example, if you already sell shampoo and conditioner then you might want to add new products like hair spray, style cream, and hair masks. You can easily do this just because the structure is already in place and you can add these products without feeling overwhelmed. You can push these products out for sales channel without any major problem. Work with suppliers Working with suppliers or wholesalers is another way to grow the business, vendors can develop a good relationship with them and find the new products they want to sell. Actually, products are the foundation of the business and e- commerce catalog is very important to make sure that vendors have a strong foundation in which they can manage and grow their business. Now, we know how the e-commerce product catalog management system helps vendors. Now it is time to understand how to manage this. How to improve e-commerce catalog management?

4. Generally, vendors use e-commerce platform, Excel, or a specific Product Information Management (PIM) application to manage their product catalogs. Here we are going to list out the three different places where vendors can manage their products E-commerce platform On an e-commerce portal, you require minimum tools to upload and bulk edit your product data. If you have lots of product across the sales channel then e-commerce platform is the best solution for you. Excel Many vendors use the power of Excel to organize and edit their product information. Basically, this is the most affordable solution to manage product information from different sources. Product Information Management (PMI) The PMI application is the application built to manage all the product data and information. These are the things you need to know about the product catalog management. If you want to explore experience these type of features, then go and check out WAKI. It is the platform where vendors get all the necessary features and functionalities.