Analytics for Customer Engagement
Analytics for Customer Engagement. Author - Tammo H. A. Bijmolt , Peter S. H. Leeflang , Frank Block, Maik Eisenbeiss , Bruce G. S. Hardie , Aurélie Lemmens and Peter Saffert Resource -Journal of Service Research , 20 10 Teacher - D aphne Y uan Presenter – Wayne Yang. Agenda.
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