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Male Circumcision Demand Creation In Swaziland

Male Circumcision Demand Creation In Swaziland. Background on MC in Swaziland. One major ethnic group No traditional circumcision Currently limited # of service providers. Objective. Support the national goal To circumcise 129,034 HIV-negative males aged 15-49 (80%)

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Male Circumcision Demand Creation In Swaziland

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  1. Male Circumcision Demand Creation In Swaziland

  2. Background on MC in Swaziland • One major ethnic group • No traditional circumcision • Currently limited # of service providers

  3. Objective Support the national goal To circumcise 129,034 HIV-negative males aged 15-49 (80%) during the ASI timeframe and beyond

  4. Our Targets

  5. Demand creation strategy

  6. Brand Positioning • Clinic Branding • Masculinity • Quality • Peace of mind • Hope • Seal of Quality • Quality • Safety • Affordability

  7. Targeted Demand Generation Campaigns • School going teenagers • Target: 13 to 18 yo • During school holidays (3x3 weeks per year) • Using schools and teachers as communication platforms • Soccer Players • During season break (twice a year) • Using club managers and fans as communication platforms

  8. Communication • Above the Line • Drive awareness • Address Risk compensation • Below the line • Communicate benefits • Spread the word

  9. Information & Education • IEC Material • To target audience • To support • Sensitize • IPC sessions • Community based sessions providing general message on MC • “Recruitment” sessions targeted at places where men gather (bus ranks, concerts, soccer matches...)

  10. Advocacy / PR • Ambassadors endorsement • Generate Peer pressure • Positive influence • Traditional networks • Disseminate educational messages during traditional male events ( • Get support from traditional & religious networks

  11. Thank you !

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