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Blogs and the blogosphere

Blogs and the blogosphere. Definitions and reasons to care. Hello. I’m an information architect and site developer at Lucent Technologies’ library An active blogger under the pen-name, jibbajabba(urlgreyhot.com, iaslash.org) Contributor in the Drupal open source blogging platform

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Blogs and the blogosphere

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  1. Blogs and the blogosphere • Definitions and reasons to care

  2. Hello • I’m an information architect and site developer at Lucent Technologies’ library • An active blogger under the pen-name, jibbajabba(urlgreyhot.com, iaslash.org) • Contributor in the Drupal open source blogging platform • Business blog evangelist

  3. What is a weblog? • A web diary or journal • A log of links to other sites or pages • A publishing format

  4. Some recent statistics • About 11% (50 million) of Internet users are regular blog readers. (Pew) • Technorati is currently tracking 22.6 million blogs* • There are about 70,000 new blogs a day. (Technorati) • Bloggers update their weblogs regularly; there are about 700,000 posts daily, or about 29,100 blog updates an hour. (Technorati) * As of 12/10, 2005; See: http://technorati.com/about/

  5. Technorati blogosphere stats http://www.sifry.com/alerts/archives/2005_10.html

  6. Technorati blogosphere stats http://www.sifry.com/alerts/archives/2005_10.html

  7. Why we blog The Clue Train Manifesto http://www.cluetrain.org/ A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. ... These markets are conversations. • Simple • Direct & interactive • Unmediated • Based on story telling

  8. A blog is really a conversation • It’s a 1 to many conversation • You publish • People comment • The conversation is recorded on the weblog

  9. More precisely, it’s a cocktail party Lots of weblogs = Cocktail party metaphor: http://hbswk.hbs.edu/item.jhtml?id=5111&t=technology

  10. The cocktail party* is the blogosphere First I’ll tell 2 friends And they’ll tell 2 friends And so on, and so on... * A conversation thread may not follow a linear flow at a cocktail party

  11. The blogosphere • Typical web sites allow 1-many one way conversations (publisher to reader) • Blogs allow 1-many 2 way conversations (via commenting & trackback) • The blogosphere (a system or networks of blogs) allows many to many discussions - conversations distributed over many sites and services

  12. How the parts connect Sites are connected via standard formats and processes • Common XML formats used for publishing blog metadata • A standard protocol used for distributing conversation (trackback) • Blog-specific search engines/crawlers relationships, i.e. who links to whom Technologies supporting syndication XML – publishing metadata XML-RPC – for sending trackbacks Services supporting findability Search engines, aggregators & directories Bloglines Blogpulse Feedster Google Blog Search Pubsub Syndic8 Technorati

  13. XML (RSS) Syndication drives most of it Clients read blog feed locally Services store and process blog feed

  14. Trackback pinging is a supporting technology

  15. Relationships manifest in the blogosphere Relationships are observable in indirect linking -- relationship info. is fed back into the services and give depth to the blogosphere.

  16. Do blogs matter? • Democratic – openness and interactivity • The pulse of the web (within a given audience) • Credibility is an issue • When authoritative – blogs are valuable for filtering • Readership may be outpacing traditional media

  17. Key reasons for participating • Direct communication • bypassing the media • discussing things the media won’t • communicating directly with customers • Reputation management • Trend spotting

  18. Getting started • A few popular blogging software options • You install & run on a web host • WordPress, http://wordpress.org • MovableType, http://movabletype.org • Drupal, http://drupal.org • Hosted services • Blogger, http://blogger.com (free) • TypePad, http://sixapart.com (commercial) • More: http://directory.google.com/Top/Computers/Internet/On_the_Web/Weblogs/Tools/Publishers/ • Try some out: http://opensourcecms.com/

  19. Blog reading services • Server-based news readers • Bloglines, http://bloglines.com • Kinja, http://kinja.com • NewsGator, http://newsgator.com • Desktop clients • Omea Reader for PC, http://www.jetbrains.com/omea/reader/ • NetNewsWire for Mac, http://ranchero.com/netnewswire/

  20. Blog search services • Technorati, http://technorati.com • Blogpulse, http://blogpulse.com/ • Google Blog Search, http://blogsearch.google.com/ • Feedster, http://feedster.com • PubSub (subscription RSS service), http://pubsub.com

  21. Questions?

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