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Monitoring the Blogosphere and the Web Media. Rune Stefansson Statistics Denmark rst@dst.dk UNECE Work Session on Statistical Dissemination and Communication 13-15 May 2008, Geneva. Monitoring the media. Two main purposes: Improving Reacting The old media: Papers, radio, TV
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Monitoring the Blogosphere and the Web Media Rune Stefansson Statistics Denmark rst@dst.dk UNECE Work Session on Statistical Dissemination and Communication 13-15 May 2008, Geneva
Monitoring the media • Two main purposes: • Improving • Reacting • The old media: Papers, radio, TV • The new media: Blogs & web
Blogs – the basics • Blog = Weblog • The ”Blogosphere” • An entry • Comments • An example: Blogstats, http://blogstats.wordpress.com/
Monitoring the blogs – step one http://blogsearch.google.com/
Monitoring the blogs – step two • The ”Blog Base”
Monitoring the blogs – step three The offline archive • The full entries in html • Blogs and blog entries may disappear
To react or not to react in the Blogosphere Three cases: • The town-size case http://talbanken.wordpress.com/2007/04/17/snyd-pa-v%c3%a6gten-i-midtjylland/ • The nationalist case http://danmark.wordpress.com/2007/08/22/danmarks-statistik-aktiv-med-handicap-paa-20-aar/ • The inquiry protection case http://www.capac.dk/wordpress/?p=2497
Monitoring the web – step two Infopaq, http://monitor.infopaq.dk/
Web news – two kinds • The fast news – The bankruptcy case • The slow news – The union case
Fast news – correcting an error The bankruptcy case ”Fallen”/”risen” 26 hits at 11 am.
Crises & credibility • Credibility is the bottom line • Media monitoring limits the damage made by • errors • misunderstandings • manipulation • criticism • Media monitoring is crisis management
Questions Do you • have experience with reacting on blogs? • monitor the blogosphere? ... How? • monitor the web media? ... How?