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How could McDonalds be more sustainable?

Explore how McDonald's is promoting sustainability across various stakeholders, from shareholders to government regulations, and learn about recommendations for a more sustainable future for the brand.

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How could McDonalds be more sustainable?

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  1. How could McDonalds be more sustainable? Louise GABIN - Antoine POULAIN - MathurinMARDELET - Mathieu LE MOAL

  2. Summary • How is McDonalds sustainable ? • Shareholders & Owners • Employees • Customers • Suppliers& Competitors • Civil society organization • Government • Recommendations

  3. How is McDonalds sustainable ?Shareholders & Owners • Brand image improvement • Employees development care • Customer satisfaction • Revenue growth

  4. How is McDonalds sustainable ?Employees • Training • Treating employees with fairness • Careerpath • Hamburger University - McDonald’s Center of Training Excellence

  5. How is McDonalds sustainable ?Customers • Nutrition improvement • Menu evolution • Clinton Global Initiative • Nutrition labeling

  6. How is McDonalds sustainable ?Suppliers • Dairy Product (milk, fresh product): Specialized Logistic • Logistic both ways: trucks bring food and take back garbage (plastics, cardboard) • Animal health and Welfare: McDonald’s doesn’t raise any animal > suppliers control • Partnership with Sustainable Forestry Initiative (SFI) for the protection and reforestation of forests.

  7. How is McDonalds sustainable ? Civil society organization • Communities are external stakeholders, and are widely involved with the company, as they are interested when stores are planning to build near them, and what jobs they can offer within the company. 

  8. How is McDonalds sustainable ?Government • Carbon Balance positive in accordance with the French Government • The brand chooses with the state to reduce the emissions of greenhouse effect per meal of 60% in 15 years (2005-2020). • Success with the short term contract reform. • Ensure all the rules of property and security impose by the state of France. • Put forward as requested the information nutritional system on every packaging.

  9. Recommendations • Less Waste of Food • Improve new employees salary policy • Inform customers with the packaging sorting (take away) • Promote the local production/small producers • Increase bio food

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