Navigate Your Career, Ignite Your Leadership Brand

1. Navigate Your Career,Ignite Your Leadership Brand Selena Rezvani

2. Our behaviorteaches peoplehow to treat us

3. Darlene SlaughterChief Diversity OfficerUnited Way Title ‘‘Your reputation gets to the next place before you do... When you show up at the door, people will already have an opinion. What will it be?”

4. “I'm satisfied with the personal brand I'm most known for today.” “My current brand conveys my full leadership potential.” 61%agree/strongly agree 32% agree/strongly agree

5. In This Session • Refine your career niche • Own your leadership brand • Advocate it into reality

6. Think of someone you know who’s built an outstanding leadership brand.

7. Think of someone you know who’s built an outstanding leadership brand.

8. Refine Your Career Niche

9. What’s Your Superpower?

10. People who use theirstrengths @ work every day are… • 3 x more likely to report excellent quality of life • 6 x more likely to be engaged • 8% more productive • 15% less likely to quit Source: Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014). Sources: Peterson, C. et al. “Strengths of character and work.” Oxford handbook of positive psychology and work (2010). Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014). Sources: Peterson, C. et al. “Strengths of character and work.” Oxford handbook of positive psychology and work (2010). Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014). Sources: Peterson, C. et al. “Strengths of character and work.” Oxford handbook of positive psychology and work (2010). Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014). Sources: Peterson, C. et al. “Strengths of character and work.” Oxford handbook of positive psychology and work (2010). Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014).

11. Strengths are vastlyunderleveraged ____% of workers get to use their strengths every day. < 20 “How to do what you love,” by Marcus Buckingham

12. It pays to stand out. Source: “Strengths of Character and Work,” Oxford University Press, November 2009

13. Your Career Niche

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15. Own Your Leadership Brand

16. Nora Denzel Board Director, Talend, AMD, Ericsson “It’s not what you know and it’s not who you know. It’s who knows what you know.”

17. SME Update giver Project manager Smartest in the room Results driver Inside-Out Thinker Team Motivator Your success Transitioning from Manager to Leader Thought leader Complexity translator Cause leader Booster of collective IQ Business transformer Outside-In Thinker Builder of a high-performance culture Organization’s success Sources: Adapted from Egon Zehnder, Turning Potential into Success: The Missing Link in Leadership Development, 2017 and Deloitte, The Cause Effect, 2016.

18. Analyst The Change Agent

19. Ask Yourself • Where do I want to be in 3 years? • What brand do I need to become known for now, in order to get there?

20. Your Brand Must Evolve as You Develop Your Career Senior-level brandsVisionary. Thought leader. Culture catalyst. Transformational change leader. Futurist. Intrapreneur. Rainmaker. Charismatic leader. Leader who develops leaders. Mid-level brandsStrategist. Innovator. Subject matter expert. Customers’ champion. People motivator. Process improver. Project leader. Team catalyst. Fixer. Builds things that work. Turnaround architect. Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person. Tactical executor. Idea generator. Optimizer.

21. Go To: pollev.com/leaderly What’s your leadershipbrand statement?

23. “Make your brand scalable.” — Krista Thomas, Global Head of Marketing, VideoAmp

24. Bring Your Brand Statement to Life

25. Behind every woman who gets promoted is… herself.

26. Advocate Your BrandInto Reality

27. Advocate Your Brand Into Reality • Fatten up…your visibility • Stand up for yourself • Give someone else a nudge

28. Dr. Francine BermanDistinguished Professor in Computer Science, Rensselaer Polytechnic Institute “Don’t wait for the recognition fairy.”

29. “I ensure that my accomplishments are visible to others.” 50% agree/ strongly agree

30. Work hard on the right initiatives Work less

31. Women and minorities do more “office housework.”

32. Everyday moments: Ask yourself, “How can I stretch others’ perceptions of me as a leader?”

33. Analyze data or do a cost analysis Challenge a dysfunctional norm Get closer to the customer Forecast potential benefits of making a change Do a SWOT analysis Observe & report on trends Check alignment with vision/mission/strategy Poll potential collaborators or sponsors Engage critics/naysayers Then make a commitment, and boldly move forward! Suggest a new role or function Analyze your product mix Find High-Profile Opportunities Re-engineer a process Lead a change or turnaround initiative

34. Fizzah JafriChief Operating OfficerMorgan Stanley “If two people are doing the same good work and one is better at showcasing her accomplishments, the self-promoter will win out every time.”

35. “If I want to move up here, I need to advocate for my own advancement.” 91%agree/strongly agree

36. “Power is about 20% conferred, and 80% taken.” —Jeffrey Pfeffer, PhD, Stanford University

37. You’re the Expert

38. You’re the Expert Exercise Instructions: • Pair up; appoint Person A & B • Person A = the foremost expert on her topic • Person B = non-expert. • Person B asks Person A questions. • Person A answers questions with total authority. • Switch roles. Questions: • Why are you an expert on [selfies]? • Tell me about the origin of [selfies]. • What does the future look like for [selfies]?

39. You’re the Expert Exercise Instructions: • Now: • Person B = the foremost expert on her topic • Person A = non-expert. • Person A asks Person B questions. • Person B answers questions with total authority. Questions: • Why are you an expert on [chihuahuas]? • What’s the origin story of [chihuahuas]? • What keeps you up at night about [chihuahuas]?

40. “Thou Shalt Insist on Objective Criteria” THOU SHALT INSIST ON OBJECTIVE CRITERIA

41. Meet an aggressive question with a pointed question Shift the focus outward, not inward Ask more questions…even skeptical ones Stand Up For Yourself

42. is that the best you can do? what makes you ask? how does that/this fit? can you see where I’m coming from? what’s making you hesitate? what’s the rationale behind that? ask deepening questions how did you arrive at that…? how are decisions like these determined? is that true? why is that important to you? I’d like to better understand X… Can you explain? how can we make this work for both of us?

44. In This Session • Refine your career niche • Own your leadership brand • Advocate it into reality

45. Go To: pollev.com/leaderly How will you make shift happen?

46. Be an L3 Who will you nudge?

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