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#bac100in1 campaign

#bac100in1 campaign. Social Media Ambassador tool kit. Welcome & Thank You for Participating!.

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#bac100in1 campaign

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  1. #bac100in1 campaign Social Media Ambassador tool kit

  2. Welcome & Thank You for Participating! Welcome to the #BAC100in1 Campaign, an online fundraising campaign with the goal of gaining 100 donors to the student scholarship fund in one month! Our launch date is Friday, September 30th, 2016. We are dedicating the month of October to increasing alumni participation and directing gifts to support student scholarships at Bryn Athyn college. We are so grateful to have continuous supporters like you and we hope you will support us in this campaign through the role of social media ambassador! Why We Need You… Because there is only one month to reach our goal we need you to help us reach as many alumni as possible. Using your social networks to leverage this campaign will help us to reach our goal of 100 donors in 1 month!

  3. Table of contents This kit is made up of social media tips, tricks, and resources to make your job as easy and seamless as possible! Follow Us! ……………………………………………………………………………….. Page 4 Key Messages ………………………………………………………………………….. Page 5 Social Media ……………………………………………………………………………. Page 6 Other Methods of Sharing ……………………………………………………….. Page 9 Your To-Do List …………………………………………………………………………. Page 11 Graphics & Logo ………………………………………………………………………. Page 12

  4. Follow us! Be sure to follow Bryn Athyn College on Facebook, Instagram, and Twitter and use #BAC100in1 when posting! Also check out and share the Bryn Athyn College Alumni Facebook event. Make sure to check your email for updates and reminders during 100 in 1 month!

  5. Key Messages • Leave your lion legacy! Take pride and feel the spirit of your greater alumni community coming together for a worthy cause • Any Gift Counts! All gifts to the #BAC100in1 Campaign will help reach our donor goal • Make your gift now! There is only one month to reach the 100 donor goal, make your gift now! • Your Gift Matters! Gifts to the student scholarship fund allow for more students to receive a greater amount of financial aid. As more and more students seek a New Church college education and our enrollment increases, Bryn Athyn College wishes to continue providing institutional aid to all students.

  6. Social Media ideas • Get started on any social media platform you’re active on. Post and share, encouraging people to give and become one of the 100! • Tips: • Always include the hashtag: #BAC100in1 • Always include the link to our giving page: • Follow and Share #BAC100in1 posts and updates • Check your email for updates

  7. Social Media messages • “I’m giving to the #BAC100in1 campaign because ___________________. Join me and make a gift, visit [link].” • “Looking to make a difference? Support student scholarships at Bryn Athyn College by giving to the #BAC100in1 campaign! Give here!” • “Today is the last day to give to the #BAC100in1 campaign! You could be number 98, 99, 100, maybe even 101!”

  8. Social media Posting tips • Studies have shown that the most strategic times to post on Facebook are between 1pm and 4pm later into the week and on weekends • The optimal times to tweet are 12–3 p.m., but the best time is at 5 p.m. During the workweek is the best, though some niches might have more active audiences on the weekend • Instagram audiences are engaged throughout the week. Mondays should maybe get a little more attention • Read more from the article: http://coschedule.com/blog/best-times-to-post-on-social-media/

  9. Other methods of sharing • Sample Email: I’m proud to be a Bryn Athyn College Lion and I am excited to be participating in BAC’s 100 in 1 campaign, an online fundraising campaign committed to increasing alumni participation by giving to the student scholarship fund. I hope you’ll join me in making a difference in the lives of current and future students by being 1 of the 100. Make your gift now, click here to participate! Thank you for taking the time to consider giving to support Bryn Athyn College students!

  10. Other methods of sharing • Sample Text Hey! Don’t forget this month is the #BAC100in1 campaign! Donate at: • Phone a Friend! Pick up the phone and call your fellow alumni friends, spread the word!

  11. Your to-do List • Friday, September 30th – Change your cover photo to one of the graphics provided • Wednesday, October 5th – Post on social media platforms • Wednesday, October 19th – Post reminders and send an email or text message to 5 fellow alumni asking them to donate and pass it along to 5 more! • Monday, October 24th – One week to-go reminder posts • Monday, October 31st – Last day to give posts, and send follow-up emails

  12. Graphics to use

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