1 / 29

Maximising Business Potential Through Culture

Maximising Business Potential Through Culture. Leveraging the Competitive Advantage. Margaret Manson | Chief Inspirator | InnoFuture. New ‘Silicon Valley’ - Gangnam Style. Passion For Making a Difference. Business has Two Functions: Marketing and Innovation. The Challenge.

walt
Download Presentation

Maximising Business Potential Through Culture

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Maximising Business Potential Through Culture Leveraging the Competitive Advantage Margaret Manson | Chief Inspirator | InnoFuture

  2. New ‘Silicon Valley’ - Gangnam Style

  3. Passion For Making a Difference

  4. Business has Two Functions: Marketing and Innovation

  5. The Challenge. Think differently about Marketing and Innovation.

  6. Complexity is the Silent Killer of Business.

  7. Non-Negotiable Principles Southwest Airlines: “THE low-fare airline” “Will adding a chicken Caesar salad help us be “THElow-fare airline” in those markets?”

  8. Designed to Achieve Bigger Goals: Continental Airlines: “On-Time Arrivals”

  9. Designed to Achieve Bigger Goals: Alcoa: “No worker accidents”

  10. Who Moved My Cheese? Minding the Competitive Advantage Nokia

  11. Who Moved My Cheese? Minding the Competitive Advantage Sony

  12. Who Moved My Cheese? Minding the Competitive Advantage Blackberry

  13. Who Moved My Cheese? Minding the Competitive Advantage HP

  14. What You Can’t See, Can Kill You!

  15. Culture Pays

  16. Culture Pays

  17. Culture Pays The holy union of Product and Customer Experience Design ‘Insane.’

  18. Culture Pays "If we get the culture right, then everything else, including the customer service, will fall into place" Tony Hsieh, CEO, Zappos

  19. Culture Pays

  20. Culture Pays

  21. Culture: a Business Process CompetitiveAdvantage “If you put good people in bad systems, you will get bad results.” Stephen Covey

  22. Culture: a Business ProcessSix Steps 2. Roadmap 1. Insight 3. Leader 6. Toolbox 4. Navigators 5. Rituals Leader-top-down-driven Process Self-correcting Culture-bottom-up-driven Process

  23. Culture - a Business Process:Two Strategic Moves • Provide Direction • Lead by Example

  24. Providing Direction • Vision “We are what and where we are because we have first imagined it.” Donald Curtis • Mission The Mission is not a slogan.

  25. McDonalds: Mission • "To provide the fast food customer food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere.“

  26. McDonalds: Mission • Key Market - the fast food customer world-wide • Contribution- tasty and reasonably-priced food prepared in a high-quality manner • Differentiation- delivered consistently (world-wide) in a low-key décor and friendlyatmosphere.

  27. Leading by ExampleEvangelising the Customer And Employee Experience

  28. Takeaway Dig up your company’s Mission statement and examine it. Does it provide clear answers to these 3 questions? • Who is our customer • What is our contribution: what is the core service we provide • What is your differentiation: What is the ONE thing you need to focus on to ensure you are on the right track and IMPROVING?

  29. One more thing… This process conditions people for change. Change before you have to!

More Related