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Techniques for Effective Alcohol Management

TEAM Coalition. Techniques for Effective Alcohol Management. TEAM Coalition.

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Techniques for Effective Alcohol Management

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  1. TEAM Coalition Techniques for Effective Alcohol Management

  2. TEAM Coalition An alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

  3. TEAM Coalition Members

  4. Strategic Partners • RADD: The Entertainment Industry’s Voice for Road Safety • IACP: International Association of Chiefs of Police • NSA: National Sheriffs’ Association • SMA: Stadium Managers Association • SUM: Soccer United Marketing • HERO Campaign • GHSA: Governors Highway Safety Association

  5. Hot Issue - Fan Behavior 1. 3. 2. 4. 5.

  6. TEAM Key Components • Coordination across multiple organizations • Employee CERTIFICATION in effective alcohol management • Alcohol service policy development, communication, and enforcement • Fan education for the designated-driver program

  7. When Everyone Takes Responsibility, Everyone Wins • Staffing Companies • Parking Management • Maintenance • Liquor Control Board • Law Enforcement • Fans • Leagues • Sports Franchise • Facility Managers • Stadium Authority • Concessionaire • Alcohol Industry

  8. TEAM Training in Effective Alcohol Management • Warning Signs of Impairment/Tolerance • Absorption Rate Factors/BAC • Legal Liability/Reasonable Efforts • Intervention Guidelines/Practice Scenarios • ID Checking/State Laws for Responsible Alcohol Service

  9. TEAM Training in Effective Alcohol Management Trainers • Facility/concessionaire managers • 2-day certification workshop • 40-question exam • 2-year certification • $600 registration fee • Employees • All job functions interacting with fans • 3-hour certification training session • 20 or 30-question exam • 3-year certification • $13 per manual

  10. Employees Certified As of April 2009

  11. Reasonable Efforts • Employee Training and Certification • Alcohol Service Policies • Designated-Driver Program • Alcohol Enforcement Teams • ID Checking • Documentation of all Incidents • Text and Phone Hotlines

  12. NFL Alcohol Service Policies • 2 alcoholic beverages per ID • 5 NFL teams only allow 1 beer per ID • 7 NFL teams do not sell alcohol in the seating area • Check IDs for 30 and younger • 6 NFL teams check EVERYONE’S ID • Alcohol service ends after the 3rd quarter • Maximum beer cup size is 24 ounces • 17 NFL teams serve no larger than 20 ounces

  13. Fan Education • Designated-Driver Program • Public Service Campaign - Responsibility Has Its Rewards • Responsibility Promotional Events

  14. Designated-Driver Program • Register fans of drinking age by pledging not to drink during event, get friends home safely • Usually includes a wrist band to identify designated driver and a free soft drink • Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets” • Designated-driver prize drawing (winner for each game, winner of the season)

  15. Buckle Up Never Drive Drunk Always Have A Designated Driver Responsibility Has Its Rewards REWARDS RHIR PLEDGE • Branded Photos • Video Messages • Tickets to Future Events

  16. Responsibility Has Its Rewards Sweepstakes • Sweepstakes encouraging fans to be designated drivers at professional sports stadiums • MLB, MLS, NBA, NFL currently participating • Over 500,000 fans participated in 2008 • Grand prize winners attend World Series ®, MLS Cup ®, NBA Finals ®, Stanley Cup® and Super Bowl ® • Second prize winners attended All-Star Games and Pro Bowl ®

  17. Super Bowl 43 Responsibility Outreach Employee Training • Tampa Sports Authority personnel • Levy Restaurants employee • SAFE Management security • Non-profit volunteers

  18. Super Bowl 43 Responsibility Outreach NFL Experience • 5 days • 5,000 photos • 100 videos

  19. Super Bowl 43 Responsibility Outreach Fan Code of Conduct Cards • 75,000 distributed • Seat cushions • Multiple messages • Fan Behavior • Text hotline • Designated Driver

  20. Super Bowl 43 Responsibility Outreach Designated-Driver Program • 8 locations • 1,500 fans pledged • Complimentary soft-drink • Designated-driver of the game prize pack

  21. Super Bowl 43 Responsibility Outreach Responsibility Has Its Rewards Sweepstakes • 140,000 designated drivers league-wide • Designated Drivers for the Season from the Steelers and the Cardinals attended Super Bowl 43 • Designated Driver for the Season from the Seahawks attended 2009 Pro Bowl

  22. Super Bowl 43 Responsibility Outreach Fans Don’t Let Fans Drive Drunk • Press release • Message points • Graphics • Web banners • NHTSA communications calendar • NFL and all 32 NFL teams

  23. 2009 Promotion with the NFL Fans Don’t Let Fans Drive Drunk • All 32 NFL teams • Message appears on all beer cups in all 31 stadiums • Press kits include cup and zip drive • NFL.com • NFL Network

  24. Jill Pepper Executive Director TEAM Coalition 703-647-7431 jill@teamcoalition.org

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