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Re-launching the Cycle to Work Guarantee as. Sophie Brown Business Engagement Project Manager Transport for London Sophie.Brown@tfl.gov.uk. Cycle to Work Guarantee – Background. Why revisit the Guarantee.
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Re-launching the Cycle to Work Guarantee as Sophie Brown Business Engagement Project Manager Transport for London Sophie.Brown@tfl.gov.uk
Why revisit the Guarantee TfL survey: safety and security (inc. secure parking) biggest barrier to cycling to work Employers state they want • offers for employees • toolkits to help promote cycling • recognition for good practice • guidance: cycle to work schemes, parking, pool bikes etc
New name, new website! • Persuade employers that promoting cycling is a desirable thing to do • Offer support/incentives: signing up = offers, recognition, information etc • Dynamic site, regularly updated – twitter, news feed, new offers etc ‘employers4cycling’ Award Scheme • Awarded to employers who have made extra steps to promote cycling • Tiered award – incentivise employees to keep improving • Gives employers recognition
What next? • Website design and build complete – Sept • Work with cycle business to obtain offers – Sept/Oct • Employer engagement – Oct • Website goes live – 18th Sept • Launch event of new website and awards – 25th Oct