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Multimedia on the Cheap: Better storytelling with new media tools

Multimedia on the Cheap: Better storytelling with new media tools. Andrew Chavez Associate Director / Digital Initiatives Texas Center for Community Journalism New Media for the News Media Workshop March 11 to 13, 2009 at the TCU Schieffer School of Journalism. But first …. $0. Price tag:.

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Multimedia on the Cheap: Better storytelling with new media tools

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  1. Multimedia on the Cheap:Better storytelling with new media tools Andrew Chavez Associate Director / Digital Initiatives Texas Center for Community Journalism New Media for the News Media Workshop March 11 to 13, 2009 at the TCU Schieffer School of Journalism

  2. But first …

  3. $0 Price tag: GoogleAnalytics • Drill down into your site’s usage stats • Show advertisers who is seeing their ads • Learn how people navigate your site • Get regular reports sent to your inbox Skills needed • Know how to embed code (once)

  4. $0 Price tag: GoogleFeedburner • Let Google pay for the bandwidth • Setup e-mail alerts • Have a permanent link to your feed • Provide social network links Skills needed • Basic Web skills • Must already have an RSS feed

  5. $0 Price tag: AddThis • Provide an e-mail link • Add links to social-networking sites Skills needed • Know how to embed code

  6. Multimedia “If you haven’t started to think beyond telling stories with photos and text, you’re walking into the tar pits.” — Jim Ray, multimedia producer, MSNBC.com

  7. Multimedia • Cons • Can be more time consuming • Might have limited shelf life • Requires “multimedia skills” and “web skills” • Pros • Most human form of storytelling (they are the ones who buy the paper) • Can bring mediums to communities wouldn’t otherwise have them

  8. Interactives

  9. $0 Price tag: Sproutbuilder • Make interactives that have polls, videos, news feeds, photos, maps, etc. • Can be a way to do a “notebook dump” and repurpose content Skills needed • Basic multimedia skills • Know how to embed code

  10. $0 Price tag: Vuvox • Create interactive timelines that have photos and videos embedded in them *Also check out Capzles Skills needed • Basic multimedia skills • Know how to embed code

  11. $0 Price tag: Blog TalkRadio • Create a radio-type call-in show • Stream your show or podcast it and let people download it Skills needed • Basic multimedia skills • Know how to embed code

  12. Slideshows/Photos

  13. Audio slideshows The Rocky Mountain News TCU Daily Skiff Final Salute • http://denver.rockymountainnews.com/news/finalSalute/ Obama in Dallas • http://media.www.tcudailyskiff.com/media/storage/paper792/news/2008/02/21/News/Obama.Emphasizes.change.In.His.Speech.To.Dallas-3224283.shtml

  14. $135 Price tag: Audio Slideshows Photos Audio Presentation • Anything with JPEGs • Sony ICD-UX70 Recorder [$90] • 1gb memory, built-in USB connection, miniplugmic jack, .mp3 format • Wavosaur editing software [free] • Microphone [$15] • Soundslides [$30]

  15. $0 Price tag: Flowgram • Create interactive slideshows by mixing photos, audio, PowerPoint, etc. • Could replace Soundslides in your workflow Skills needed • Basic multimedia skills • Know how to embed code

  16. $0 Price tag: animoto • Super easy • Syncs your photos up with music • More of a cookie-cutter solution than the others Skills needed • Know how to upload files • Know how to embed code

  17. Video

  18. Some statistics • 75% of online video users watch an average of 158 minutesof video per month (2007) • 57% of online video users share links to the videos with friends (2007) • Young adults aretwice as likely as others to go YouTube for video (2007)

  19. Videos — where to put ‘em Professional sites User sites • Offer advertising integration • Customizable players • Content management system • User integration • Much more expensive • One of the masses • Easy setup • Stable • They support your bandwidth • May include ads from the host • May still support your ads YouTube Blip.TV

  20. $0 Price tag: Mogulus • Run your own online TV station • Show live video from a camera hooked up to a computer • Set up playlists of videos for Mogulus to play automatically Skills needed • Intermediate multimedia skills • Know how to embed code

  21. $0 Price tag: Qik • Stream video live from a cell phone • Requires cell phone with data connection • Integrates with Mogulus Skills needed • Basic Web skills • Know how to embed code

  22. Videos — making ‘em Software Built-in Software • Windows Movie Maker [free] • iMovie [free] High-end Software • Final Cut Pro [$1,299] • Avid NewsCutter [$2,495]

  23. Videos — shooting ‘em Camera Phone Web cam • Microphone jack [ideal] • Connect to your computer • Mount on a tripod • Connect to your computer or have e-mail • Pretty much anything works • You can hook your mic up to your computer

  24. Hands-on time Blogger, YouTube accounts Workshop resources • Site:http://www.blogger.com • User name:learningjournos@community-journalism.net • Password:newmedia • Site:http://digital.community-journalism.net • Go to:Workshops -> Materials -> New Media for the News Media, March 2009

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