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Chapter 9 Storage: Retaining Information

Chapter 9 Storage: Retaining Information. Storage: Retaining Information. Iconic Memory a momentary sensory memory of visual stimuli a photographic or picture image memory lasting no more that a few tenths of a second Echoic Memory momentary sensory memory of auditory stimuli . Percentage

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Chapter 9 Storage: Retaining Information

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  1. Chapter 9 Storage: Retaining Information

  2. Storage:Retaining Information • Iconic Memory • a momentary sensory memory of visual stimuli • a photographic or picture image memory lasting no more that a few tenths of a second • Echoic Memory • momentary sensory memory of auditory stimuli

  3. Percentage who recalled consonants 90 80 70 60 50 40 30 20 10 0 3 6 9 12 15 18 Time in seconds between presentation of contestants and recall request (no rehearsal allowed) Storage:Short-Term Memory • Short-Term Memory • limited in duration and capacity • “magical” number 7+/-2

  4. Storage:Long-Term Memory • How does storage work? • Karl Lashley (1950) • rats learn maze • lesion cortex • test memory • Synaptic changes • Long-term Potentiation • increase in synapse’s firing potential after brief, rapid stimulation • Strong emotions make for stronger memories • some stress hormones boost learning and retention

  5. Storage:Long-Term Memory • Amnesia--the loss of memory • Explicit Memory • memory of facts and experiences that one can consciously know and declare • also called declarative memory • hippocampus--neural center in limbic system that helps process explicit memories for storage • Implicit Memory • retention independent of conscious recollection • also called procedural memory

  6. Types of long-term memories Explicit (declarative) With conscious recall Implicit (nondeclarative) Without conscious recall Personally experienced events (“episodic memory”) Dispositions- classical and operant conditioning effects Facts-general knowledge (“semantic memory”) Skills-motor and cognitive Storage: Long-Term Memory Subsystems

  7. Hippocampus Storage:Long-Term Memory • MRI scan of hippocampus (in red)

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