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ADV 4936 Account Planning by Modules/Weeks

This comprehensive guide provides an introduction to creative strategy, branding, research methods, media planning, pitching for new business, and final presentations. Includes account planning exercises, a team project timetable, and helpful resources for account planners and brand strategists.

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ADV 4936 Account Planning by Modules/Weeks

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  1. ADV 4936 Account Planningby Modules/Weeks

  2. Module One – 4 weeksIntroduction to Creative Strategy and Branding

  3. Module Two – 4 weekThe Big Idea and the Creative Brief

  4. Module Three – 4 weeksResearch Methods and Media

  5. Module Four – 4 weeksPitching for New Business, Being a Visionary and Final Presentations

  6. Revised 9/17 Account Planning Exercises At-a-glance

  7. Revised 9/17 BrandRevive Team Project Timetable

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