ALL YOU NEED TO KNOW ABOUT BEACONS | ICI

1. ALL YOU NEED TO KNOW ABOUT BEACONS Marketing has evolved to a whole new level with the advancements of internet services and technology. From the traditional marketing methods, it has grown online and beyond. The successful journey of a business revolves around the customers of the company. Staying close to the customers, employees and understanding their needs and staying connected is essential to run a business. Most of the leading companies in Bangalore are adapting to the latest trends and are updating their marketing techniques with most modern, innovative technologies like beacons. The use of beacon by Bangalore based companies are high. There are beacon app development company in Bangalore that works closely with the leading companies in various Indian cities. Here are some of the things you should know about beacon and how it will make your business more efficient. Birth of beacon technology The beacon technology we see today began with the introduction of iBeacon by Apple. iBeacon is a protocol that lets Bluetooth devices transmit very small bits of data. Later Google entered the industry and marketed their alternative of iBeacon, Eddystone. Now the iBeacons rule most of businesses. Many businesses use beacons extensively, thus iBeacon app development company in Bangalore thrives. Beacon App Development Company in Bangalore Beacon Beacons are small Bluetooth radio transmitter usually compared to a lighthouse. Lighthouse continuously emits light to signal the ships in the sea. Similarly, a Beacon repeatedly transmits radio signals that can be identified by other smart devices including smartphones. The signal is made up of a combination of letters and numbers transmitted on a regular interval of approximately 1/10th of a second. Bluetooth compliant devices like smartphones and tablets will receive signal from beacon when they are in the proximity. The size of a

2. beacon can range from that of a button to a computer mouse. Unlike its size, the device containing a CPU, radio, and batteries, does its work continuously. The universally unique identifier (UUID) transmitted by the device can be recognized by a compatible app or operating system. A smartphone can access the physical location of the beacon if it is in close proximity. Personalized and localized push notification is triggered during the same. How does a beacon function? Beacon hardware is simple. The device transmits its unique ID frequently (ten times every second, sometimes more sometimes less). A Bluetooth enabled phone picks up the signal. A dedicated application on the smartphone recognizes the signal, it triggers an action or piece of content stored in the cloud and displays it to the user. Each beacon/iBeacon will be unique and will have unique identifiers to be recognized by the apps installed in a smart device. When the beacon gets connected to a device, it carries out the function programmed to it. If a shopper has a specific retailer application installed on their compatible smartphone or tablet and the same is part of a beacon network installed, a retailer can send the shopper a special localized and personalized message or a notification. This can be any message, offer coupon or just a greeting. A similar kind of communication can be triggered by a beacon the instant the target enters the edifice with the technology installed, considered that they are near the beacon. How beacons are emerging? Beacons developed by various branding companies in Bangalore are emerging out as a great marketing technique. Beacons helps a business to better understand their audience, supporting and complementing other marketing activities. The online-to-offline attribution modeling, user-focused proximity marketing potential, and Google My Business profile improvement are some of the things make beacons emerge as the marketers’ assistance. Value-added solutions by Beacon Beacon technology more than just elevating the marketing of a business. It can improve user experience both at the front and back end of almost any company. Apart from this, it helps to streamline operations, gather data, drive sales, and deliver unique user experiences. User experience plays a great role in all kinds of marketing as winning the heart of the customer is the key to success. The most business that benefit from beacons are the retail and marketing industries. Future of Beacon Beacon technology opens numerous possibilities in the location-based and proximity marketing. It works as a data-gathering tool and offers Google a chance to better understand businesses that use their services. Meanwhile, it also helps users to improve their algorithms. One of the major benefactors of improved location-based technology is the logistics and transportation industry. The technology was mainly revolving around the retail industry now, but as the technology matures, other businesses will also use beacon technology to aid their day-to-day activities.

3. Beacon/Ibeacon app development companies There are various beacon/iBeacon development companies in many Indian cities. Indus Centre for Innovation (ICI), Nextbrain are some of the beacon developers in India. But finding an iBeacon app development company in Bangalore is quite difficult. ICI is a leading beacon/iBeacon app development company which customizes beacons and beacon apps for all kind of businesses. The company keeps customer needs as a priority and develops something unique and efficient. What is a beacon used for? Beacon technology can be used in retail, culture, airports, offices, event organisers, automobile dealers or educational institutes to send highly contextual, hyper-local, meaningful messages and advertisements on their smartphones. An individual can make use of a Beacon as part of his home automation system. iBeacon app development company in Bangalore develops beacons based on the business and their requirements. The device can be used to gather the information of a customer and can also be used to inform the employees of a business about their work. It also helps the business to keep connected to the customers. If you are a person who is involved in business, is working in a leading company, or shops a lot you might have already encountered beacon. If you get your work notifications on your phone when it’s the timeline or you get a message from a store you just passed in the mall, it is nothing but the magical hands of a beacon. Encountering a beacon in Bangalore frequently is just the fact that many businesses are using the technology and there are beacon development company and iBeacon app development company that provides them with the best services. Stop thinking too much and give your business a boost with the trending beacon technology.