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What is ‘mobile’?

What is ‘mobile’?. Any interaction between the BBC and its audience over a portable device or within a mobile situation Personal Immediate Location aware. What is ‘mobile’ for the BBC?. An opportunity to consume

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What is ‘mobile’?

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  1. What is ‘mobile’? • Any interaction between the BBC and its audience over a portable device or within a mobile situation • Personal • Immediate • Location aware

  2. What is ‘mobile’ for the BBC? An opportunity to consume • UK audiences should have ubiquitous access to an instant, high quality personal connection to BBC content and services they need, at the lowest cost

  3. What is ‘mobile’ for the BBC? The next step for broadcasters • Mobile should fundamentally deepen the relationship between the BBC and its audiences supporting the BBC into future charter periods

  4. Framework for mobile • Mobile browser • Mobile rich media/Mobile broadcasting • Messaging • Out of Home

  5. Mobile browser service Recently relaunched: New look, Local, More AV…3 million+ Unique Users/Month

  6. Mobile rich media/broadcasting BBC iPlayer on iPhone and iPod Touch3G TV Trials with network operatorsLooking towards mobile broadcasting

  7. Messaging Compliance UnitNew programme formats – more than just voting!Alerts services (including Olympics)

  8. Out of Home Big Screens: Olympics, Liverpool, Bluetooth and moreSemacodes: Connecting real and virtual

  9. Straightforward (simple, uncomplicated) Functional (usable, useful) Web 2.0 – a way of thinking • Gregarious • (sociable, participatory) • Open • (exposed, unguarded) • Evolving • (emergent, growing)

  10. Web 2.0 – a way of thinking Part of the Web P Personal Experience The BBC on the Web Participation P P P P Distinctive Portfolio PromiseFulfilled

  11. Please… remember the users! Food for thought…http://www.demos.co.uk/publications/makingthemostofcollaboration

  12. Co-design is… … a trial-and-error style of working;… a collaboration.;… a developmental process;… outcome based.(Demos, 2008; http://www.demos.co.uk/publications/makingthemostofcollaboration )

  13. Thanks Jason DaPonteManaging EditorBBC Mobile Platformsjason.daponte@bbc.co.uk

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